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관광경영학회> 관광경영연구> 소비가치가 공정관광 참여의도에 미치는 영향: 윤리적 소비의 조절효과를 중심으로

KCI등재

소비가치가 공정관광 참여의도에 미치는 영향: 윤리적 소비의 조절효과를 중심으로

Effects of Consumption Value on Fair Tourism: Moderating Effect of Ethical Consumption

김민형 ( Minhyung Kim ) , 김정은 ( Jungeun Kim )
  • : 관광경영학회
  • : 관광경영연구 95권0호
  • : 연속간행물
  • : 2020년 03월
  • : 133-147(15pages)
관광경영연구

DOI


목차

Ⅰ. 서 론
Ⅱ. 선행연구
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 시사점
참고문헌

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The aim of this study was to examine the effect of ethical consumption on the relationship between consumption value and fair tourism behavior intention. For empirical study, a survey was conducted during the period from November 4 to 15, 2019 in Busan, Korea and 150 samples were used for the final analysis. According to the analysis, consumption value such as functional value, emotional value and epistemic value affected critically on fair tourism behavior intention. The positive buying and local buying of ethical consumption had a moderating effect on relationship between consumption value and fair tourism behavior intention. Practical and theoretical implications of the results were addressed with the directions for future study.

UCI(KEPA)

I410-ECN-0102-2021-300-000986302

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 격월
  • : 2092-528X
  • :
  • : 학술지
  • : 연속간행물
  • : 1997-2021
  • : 1998


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1동물 테마파크 방문객의 인식에 관한 수정된 IPA(중요도-성취도 분석)연구: 진도개 테마파크에 관하여

저자 : 강희래 ( Heerae Kang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 1-20 (20 pages)

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The Jindo Dog Theme Park in Jindo of South Jeolla Province has been a popular tourist attraction among families with children. In order to manage the theme park effectively, a service and facility assessment by the visitors is essential. This study used a revised importance-performance analysis(RIPA) approach to explored the visitors' satisfaction on the theme park attributes. Using this simple and effective research tool can aid the management to identify the areas of shortfall and sucess in order of priority. Therefore, managerial implications are provided for the theme park. Through a factor analysis on the theme park attributes, six factors were extracted as 'employee and information provision', 'environment and cleanliness', 'experience', 'animal welfare', 'accessibility' and 'facility'. The RIPA results indicate that more efforts are required to encourage the display of Jindo dogs' natural behaviours. Also, more road signs should be provided. Additional areas of improvement and implications are discussed at the end of the paper.

KCI등재

2항공사 고객의 성격 5요인이 항공사 브랜드 개성과 브랜드 자아동일시에 미치는 영향

저자 : 권지영 ( Jiyoung Kwon )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 21-45 (25 pages)

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The purpose of this study is to confirm the effect of the five personality factors on airline brand personality and brand self-identification. In this study, a total of 416 valid samples were obtained from customers with experience using airlines, and after data coding, they were analyzed using the statistical package SPSS 25.0. According to the study, first, the five personality factors were found to have a partially significant influence on airline brand personality. The extroversion, agreeableness, and conscientiousness aspects of the five personality factors were found to significantly affect on competence, ruggedness, sincerity, and excitement among airline brand personality factors, and neuroticism and openness were found to have no significant effect. Further, extroversion and agreeableness significantly affected sophistication among airline brand personality factors, but conscientiousness, neuroticism, and openness did not significantly affect on sophistication. Second, airline brand personality was found to have a partially significant effect on brand self-identification. Among the constituent factors of airline brand personality, competence, sophistication, sincerity, and excitement significantly affected both personal and social self-identification, but ruggedness did not have a significant effect on either self-identification or social self-identification.

KCI등재

35성급 호텔 종사원의 테크노 스트레스와 스트레스 대처 및 변화몰입과의 관계에 대한 연구 : 스트레스 대처의 매개효과를 중심으로

저자 : 김태욱 ( Taeuk Kim ) , 하정우 ( Jungwoo Ha )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 47-65 (19 pages)

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The purpose of this study is to figure out the influence of Techno stress, Stress coping, and Commitment to change and verify the mediating effect of Stress coping. Specimen are employees who working in 5-star hotel located in Seoul, aged 18 and above 65 and below. Survey was started at June 01, 2021 for 15 days with 310 questionaries, total 274 samples were used for actual analysis. We used Jamovi program on analysis og this study. Hypothesis test result of the study is following. H1(1-2): Techno stress has significant negative (-) effect on commitment to change. H2(1-2): Techno stress has significant negative (-) effect on stress coping. H3: Stress coping has significant positive effect on commitment to change. H4(1-2): the mediation effect of stress coping is partially mediated on the relationship between techno stress and commitment to change. Based on the hypothesis analysis in this study, this study present the basic evidence to help employees achieve their corporate performance by controling the relationship between techno stress and commitment to change by stress coping.

KCI등재

4호텔직원의 내부마케팅이 조직몰입에 미치는 영향: 직무역량의 매개효과를 중심으로

저자 : 김근창 ( Keunchang Kim ) , 김경자 ( Kyungja Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 67-86 (20 pages)

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This study examines the impact of internal marketing(authority delegatio, benefits, education training, and compensation systems) on organizational immersion in the ever-developing hotel industry market and the intermediate effect of job competency between internal marketing and organizational immersion. The purpose of this study is to study how the internal marketing of hotel employees in the hotel industry, which has been particularly struggling since COVID-19, has the mediated effect between organizational immersion. An empirical analysis was conducted through a total of 373 questionnaires for four-star hotels in Seoul and Gyeonggi Province. In addition, internal marketing (authority delegation, benefits, education training and compensation system) has been confirmed to have a significant impact on organizational immersion, and job competency has been confirmed to serve as a medium between internal marketing and organizational immersion. As a result, we can the effect job competency of hotel employees.

KCI등재

5코로나19 전후 경영성과지표 변동 비교분석 : 항공사를 대상으로

저자 : 김시중 ( Sijoong Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 87-104 (18 pages)

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The purpose of this study was to compare changes in financial performance indicators before and after coronavirus 19, targeting six airlines in Korea. Consequently, the main 14 financial ratios for 2019 before and after coronavirus 19 and 2020 were calculated based on financial statements data from each airline. The 14 financial ratios calculated were used as corresponding variables and hypothesis verification was performed by paired t-testing the corresponding samples. The empirical analysis results are as follows: First, the dependence of “borrowing on the financial ratio” of “stability indicators” was rejected, and “the flow rate and debt ratio were” adopted as null hypotheses. Second, in “the financial ratio of the profitability index”, “the operating profit ratio” and “the net return on sales” were rejected, but “the interest compensation ratio”, “net return on total assets” and “net return on equity” were adopted. Third, “the financial ratio of the growth indicator” rejected the null hypothesis that “the revenue growth rate”, “operating profit growth rate” and “gross asset growth rate” were nullified, but “the net profit growth rate” was adopted. Fourth, “the cash flow indicator operating” “cash flow ratio” and “the turnover ratio of total assets”, which are “indicators of turnover”, were rejected. Overall, eight of the 14 financial performance indicators rejected the null hypothesis and six adopted the null hypothesis. As a result, eight financial ratios have been negatively affected by coronavirus 19. This suggests that the use of the results of this study is necessary as data for reasonable decision making to manage airline financial structures in terms of stability, profitability and growth.

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6외식상품의 SNS구전 정보시스템 품질이 경험적 가치, 감정반응, 정보만족, 정보공유의도에 미치는 영향

저자 : 김효정 ( Hyojeong Kim ) , 김판수 ( Pansoo Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 105-134 (30 pages)

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The purpose of this study is to figure out the effect relation of the quality of word-of-mouth information system of eating out product through social network services on maintaining continuous relation through empirical value, emotional response, information satisfaction, and information sharing intention.
As a result of analysis, First, it showed that information quality, emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical value through SNS. Second, it showed that the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical response. Third, it showed the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system have the positive effect to the information satisfaction.
Based on this research result, it was found when the eating out product is operated by focusing on the recreation quality, emotional quality and information quality factor among SNS information system quality that reflects the consumer characteristics, its empirical value, emotional response and information satisfaction increase and the information sharing intention improves, resulting in maintaining the continuous relationship.

KCI등재

7COVID-19 상황에서 관광객의 위험지각이 행동의도에 미치는 영향에 관한 연구: 관여도의 매개변수효과 중심으로

저자 : 설도 ( Xue Tao ) , 최영기 ( Youngki Choi )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 135-154 (20 pages)

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The recent COVID-19 epidemic has already spread rapidly around the world, causing a continuous increase in the number of confirmed cases and deaths, and is taking a major hit in various fields such as politics, economy, and culture. This study intends to examine whether there is any influence relationship between the perception of risk, involvement, and behavioral intentions perceived by tourists due to the COVID-19 epidemic, and whether the degree of involvement in travel between the risk perception and behavioral intention influences has a mediating effect. The purpose of this is to present countermeasures to attract positive tourism interest and behavior in the post-corona era, to reduce perceived risk factors as tourists, to prepare safe quarantine measures for the recovery of international travel, and to derive practical implications.
To achieve the research purpose, a survey was conducted from April 20 to June 30, 2021. The study results showed that among risk perception factors, physical risk, social/psychological risk, and disease risk had a significant effect on involvement. Among risk perception factors, only social and psychological risk and disease risk had a significant effect on behavioral intention, but physical risk factors did not significantly affect behavioral intention. And the degree of involvement had a significant effect on the behavioral intention. Lastly, there was a partial mediating effect on the degree of involvement between the influence relationship between risk perception and behavioral intention. Through the verified research results, implications are presented focusing on problem solving and future directions in line with the recent tourism market recession.

KCI등재

8빅데이터를 이용한 유산관광 연관단어 및 소셜네트워크 분석

저자 : 주징 ( Jing Zhu ) , 윤현 ( Hyeon Yun ) , 윤희정 ( Heejeong Yun )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 155-173 (19 pages)

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The purpose of this study is to analyze the contemporary universal trend and the relationship structure of keywords related to domestic heritage tourism using big data analysis. For this purpose, this study selected the nation's major portal Naver and Daum, and use frequency analysis, centrality analysis including degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality, and community analysis of heritage tourism's keywords. The main results of this study show that the keywords related to cultural heritage, UNESCO, world heritage, tourism, world cultural heritage, inscription, use and so on, are of high frequency and the keywords related to inscription on the UNESCO World Heritage list have the highest centrality and influence. These results will be a useful information for policy makers, marketing managers and tourism planners performing DMO's heritage tourism work in understanding contemporary travelers' universal cognition and in sustaining heritage tourism for the next decade.

KCI등재

9MZ세대의 지역축제위험지각이 방문의도에 미치는 영향: 감성편익의 조절효과를 중심으로

저자 : 하정우 ( Jungwoo Ha ) , 김태욱 ( Taeuk Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 175-194 (20 pages)

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Despite the current COVID-19 pandemic that has enormously bad influences on the overall tourism, in order to create the effects by continuously holding the festivals even in the post-Corona or with-Corona era, the local festivals are making efforts to diversify the frame of holding the festival.
To realize the untact festival and hybrid-type festival, the MZ generation that is familiar with online environment could play a very important role.
Thus, this study aimed to present the effective approach in the change process of local festivals in the future, by verifying the local festival risk factors perceived by MZ generation, their visit intention, and moderating effects of emotional benefits in the current situation. In the results of this study, all the festival quality decline risk, virus infection risk, and psychosocial risk reduced the visit intention in the negative(-) influence relation between perceived festival risk factors and visit intention of MZ generation.
The emotional benefits had moderating effects on the relation between festival quality decline risk and visit intention. Thus, based on the verified results of this study, the implications were presented such as O2O strategies for festival contents, the measures for continuous experience instead of one-time experience, reorganization of online festival space & establishment of operational strategies, and the measures for management & monitoring that could increase the potential visitors' satisfaction by narrowing the gap of on/offline boundary.
This study could be used as the basic data for establishing the strategies suitable for the diversified aspect of holding local festivals in the future.

KCI등재

10방한 중국관광객의 공유숙박 서비스 선택에 미치는 요인분석

저자 : 왕샤오 ( Xiao Wang ) , 윤지환 ( Jeehuan Yoon ) , 우이군 ( Yijun Yu ) , 이매염 ( Meiyan Li ) , 진요 ( Yao Chen )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 195-219 (25 pages)

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The rapidly changing tourism industry should be considered from the perspective of Chinese tourists visiting South Korea, and public enterprises should strategically maintain and develop public accommodation as the number of public accommodation users continues to increase. In this paper, the combined model of TAM and TPB was used to conduct the statistical processing of this study using the statistical program SPSS Statistics 23.0, including frequency analysis, confidence analysis, factor analysis, regression analysis and Sobel test, revealing the perceived usefulness, perceived simplicity and attitude, subjective norms, The influence relationship between perceived behavioral control. The perceived usefulness and perceived simplicity of Chinese tourists had a positive impact on their attitudes towards shared accommodation. Attitude, subjective norms and perceived behavioral control have a direct impact on behavioral intention. This paper points out the strategic direction for Chinese tourists to use more public accommodation and gives us practical inspiration.

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1고객 무례함으로 인한 서비스종사원의 감정부조화와 반생산적 업무행동 (CWB)

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2리얼리티 프로그램에 대한 관여도, 재미, 몰입, 만족 및 방문의도 간의 영향관계: <삼시세끼>를 대상으로

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KCI등재

3호텔기업의 경영성과에 영향을 미치는 운전자본수준 연구

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4호텔종사원의 대인커뮤니케이션이 서비스제공행동에 미치는 영향: 감정이입(정서전염, 공감배려)의 매개효과를 중심으로

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The purpose of this study is to identify the effect of interpersonal communication and empathy on service providing behavior and to identify the effect of emotional transmission and empathy consideration on interpersonal communication and service providing behavior. 300 questionnaires were distributed to five-star hotel employees in Seoul and Gyeonggi-do for 8 weeks from June 3 to July 26, 2019, and 287 copies were applied to the empirical analysis. The results of the analysis with SPSS 24.0 showed that first, the cooperative type and the trust type of interpersonal communication did not have a significant effect on empathy (emotional transmission), but the professional type had a significant effect. Second, the cooperative type of interpersonal communication did not have a significant effect on empathy (emotional transmission), but trust type and professional type had a significant effect. Third, emotional transmission of empathy did not have a significant effect on service providing behavior, but empathy had a significant effect. Fourth, the cooperative and trust types of interpersonal communication did not have a significant effect on the service providing behavior, but the professional type had a significant effect on the service providing behavior. Finally, in the analysis of the influence relationship between interpersonal communication and service-providing behavior, it was found that empathy has a partial mediating effect on emotional transmission and empathy. Based on these results, the purpose of this study is to provide implications for innovating internal motivation and related internal marketing to improve the quality of service providing behavior of hotel employees.

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5여행사 종사원이 지각하는 조직공정성이 조직몰입과 조직시민행동에 미치는 영향

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The purpose of this study is to present suggestions for effective organizational and human resource management through an empirical analysis on the impact of perceived organizational fairness on job immersion and organized civic behavior by travel agents, which is both the most important asset and a key element for strengthening competitiveness. 303 copies were collected by distributing 330 copies of the empirical study, and the final 303 parts were analyzed using SPSS 21 and the following results were derived. First, organizational fairness has had a positive influence on tissue immersion, and among them, it has a high impact on emotional immersion. Second, organization immersion had a positive influence on organized civic action, and among them, it showed a high influence on altruism. Third, organized civic actions had a characteristic effect that had a significant impact on organizational fairness but had no effect on sportsmanship. Future research will be more meaningful in the organization and personnel management of travel agencies if research is conducted using more diverse variables in the context of a growing number of Millennium-generation employees who prefer horizontal organization to general power of a company or boss and express their intentions clearly within the organization.

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6항공서비스학과 남학생의 대학생활에 관한 현상학적 연구

저자 : 김영진 ( Youngjin Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 97-116 (20 pages)

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The aim of this study is to recognize the motivation for applying to the department of aviation services through in-depth interviews with male students attending the department of aviation services. The research participants consisted of nine students, including person who completed the military service or not, freshman to junior students, and graduate from male high school or coed high school. Study has shown that the factors leading to the department of aviation services are personality, environmental and practical. The life in the department of aviation services has emerged from the inferiority of power, the discriminatory treatment and the strong bond between male students. Outside the aviation service department's eyes were seen by curiosity, envy and anxiety from their girl friends. For male students, military service has been shown to serve as a transit station or maintenance center. The strategy of applying to the department of aviation services male students has emerged, brainwashing themselves, saying, "Preparing be a male flight attendant." This study is meaningful for male students' care of aviation services departments. The implications are as follows. Preconceptions about jobs vary between generations. If it is not a few, it loses the character of the minority.

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7호텔종사자의 복잡계 리더십이 팀성과에 미치는 영향 연구

저자 : 김정아 ( Chungah Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 117-132 (16 pages)

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The purpose of this study is to address the importance of new leadership needed for the today's business environment. Since the modern business world is facing with uncertainty more and more due to globalization and high connectivity between countries and industries, faster adjustments and decision makings are essential for companies to survive. Leadership researches are critical since leadership is proved to be effective to motivate members in a way of committing to the organization and thus influences the performance of the organization. Complexity leadership is newly introduced leadership and this leadership does not focus on a few leader figures but on the leadership emerged from members of organization. That is to say, if leadership can be emerged from members of organization, faster and better decision makings as well as problem solvings are possible for plural members' abilities and perspectives may be better used and appreciated than a single and/or fewer members in a very dynamic and uncertain business world. Complexity leadership in this research is composed of 4 factors, including flexibility, team player, community building, and network.
The google survey was conducted from January 13 through February 7, 2020, and it was distributed through mobile and e-mail to the Korean employees working at hotels from Grade 3 to Grade 5 in Korea. Total of 122 surveys were collected and used for the analysis, and SPSS 25 was used for the analysis.
The results indicated that “flexibility” and “teamplayer” were the two complexity leadership factors statistically significant to have impacts on “team commitment”, while “team commitment” was statistically significant and had positive impacts on “team performance”.

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8소비가치가 공정관광 참여의도에 미치는 영향: 윤리적 소비의 조절효과를 중심으로

저자 : 김민형 ( Minhyung Kim ) , 김정은 ( Jungeun Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 133-147 (15 pages)

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The aim of this study was to examine the effect of ethical consumption on the relationship between consumption value and fair tourism behavior intention. For empirical study, a survey was conducted during the period from November 4 to 15, 2019 in Busan, Korea and 150 samples were used for the final analysis. According to the analysis, consumption value such as functional value, emotional value and epistemic value affected critically on fair tourism behavior intention. The positive buying and local buying of ethical consumption had a moderating effect on relationship between consumption value and fair tourism behavior intention. Practical and theoretical implications of the results were addressed with the directions for future study.

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9축제 참가자가 체험한 축제 주제관이 축제만족과 행동의도에 미치는 영향: 제47회 의령 의병제전을 중심으로

저자 : 정찬영 ( Chanyoung Jung ) , 김주호 ( Juho Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 149-164 (16 pages)

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Nowadays it is becoming a trend in Korea to install thematic halls at festivals. The theme of a festival plays the important role of making people visit the festival, and it also serves as a catalyst to help the understanding of the regional culture. Therefore the aim of this research is to analyze the relationship between festival satisfaction and behavioral intention of the visitors of the 47th Uiryeong Righteous Army Festival.
The implications of this research are the following. As for the results, it was found that the relationship of some component factors of the festival's thematic hall such as 'Guide', 'Structure of the Thematic Hall', and 'Learning Efficacy' significantly affect festival satisfaction and behavioral intention. Futhermore, festival satisfaction also has a significant effect on behavioral intention. Thus, based on the results of this research and previous research, it can be stated that thematic halls at festivals help the understanding of the regional culture and the local identity, and even have a positive effect on festival satisfaction and behavioral intention. In conclusion, festival makers should take into consideration the characteristic factors of festivals' thematic halls such as 'Guide', 'Structure of the Thematic Hall', and ' Learning Efficacy'. Through these results, this paper contributes to the diversification of research on festival evaluation from an economic point of view, from the point of view of service etc, and also provides theoretical and practical implications.

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10O2O서비스품질 특성과 지각된 유용성, Flow경험 및 고객 가치공동창출과의 관계에 대한 연구: 기술수용모델을 적용

저자 : 김태욱 ( Taeuk Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 165-191 (27 pages)

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The purpose of this study is to figure out the influence of o2o service quality characteristics on customer value co-creation, and verify the mediating effect of perceived usefulness and flow experience. Specimen are mobile hotel booking application user, aged 18 and above, 59 and below. Survey was started at Oct.03.2019 for 1 month with 350 questionaries, total 310 samples were used for actual analysis. We used IBM SPSS 21.0 program on analysis for demographic quality, used R to perform PLS PM(Partial least squares path modeling) analysis. On H1-2 and H1-3, information quality showed significant effect on perceived usefulness. On H3-2 and H3-3, system quality and service quality showed significant effect on perceived usefulness. On H5-1, perceived usefulness showed significant effect on advocacy. On H6-1 and H6-3, Flow experience showed significant on advocacy and helping. On correlation between perceived usefulness and feedback, old group showed negative effect while young group had positive effect; H5-2 is adopted. On correlation between perceived usefulness and helping, old group showed negative effect while young group had positive effect; H5-3 is adopted. Through this study, few meaningful information to predict customer behavior is found via analyzing patterns of hotel application usage; correlation between o2o service quality characteristics and value co-creation is confirmed, mediating effect and role between perceived usefulness and flow experience is verified.

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