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한국이벤트컨벤션학회> 이벤트컨벤션연구

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Event & Convention Research

  • : 한국이벤트컨벤션학회
  • : 사회과학분야  >  관광학
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수록정보
수록범위 : 1권0호(2005)~42권0호(2021) |수록논문 수 : 355
이벤트컨벤션연구
42권0호(2021년 05월) 수록논문
최근 권호 논문
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KCI등재

1국내 컨벤션센터 간 경쟁관계 분석: 적소이론을 적용하여

저자 : 변효정 ( Byun Hyo Jeong ) , 김동한 ( Kim Dong Han )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 1-21 (21 pages)

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Purpose - This study explores the competitive relationship among 10convention centers in Korea and find out the strategic niche of the future-oriented MIICE industry using niche theory.
Design, data, and methodology - The data were collected in 2019 by examining all the conventions, meetings, and exhibitions held at 10 convention centers, and the analysis of niche breadth, niche overlap was conducted by classifying them into the type of organizers, sizes, themes, and types.
Result - The results showed that firstly CECO has the lowest niche breadth but ICC has the highest niche breadth when analyzing by the type organizers. Secondly HICO has the lowest niche breadth but CONVENSIA has the highest niche breadth when analyzing by the sizes. Thirdly EXCO has the lowest but HICO has the highest niche breadth when analyzing by the themes. Lastly COEX has the lowest but ICC has the highest niche breadth when analyzing by the types.
Conclusions - The results offer some insights that convention centers should find their own unique niche market and develop a differentiated convention market in order to survive the competition.

KCI등재

2메가스포츠이벤트 서비스품질에 따른 브랜드자산이 지역이미지 및 태도에 미치는 영향

저자 : 이동규 ( Lee Dong Kyu ) , 이미혜 ( Lee Mi Hye )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 23-43 (21 pages)

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Purpose - The purpose of this study is to analyze the influence of brand equity according to service quality of sports events on local image and attitude.
Design, data, and methodology - In this survey, out of a total of 520 questionnaires, a total of 499 copies were confirmed as valid samples, excluding 21 samples with poor answers. Based on a theoretical review, the relationship between local image, attitude, and local affinity of brand assets according to sports event service quality was verified. As an analysis method for this, SPSS 22.0 was used to perform frequency analysis, reliability analysis, factor analysis, and multiple regression analysis.
Result - Through empirical analysis, it was confirmed that the brand asset according to the service quality of sports events is an important influence factor for the regional image and attitude.
Conclusions - To successfully hold and finalize sport events, it is necessary to increase the desire for continuous participation by improving the service quality that spectators can be satisfied with, and to raise the publicity effect through positive image.

KCI등재

3프랜차이즈를 통한 사업확장속도가 외식기업의 경영성과에 미치는 영향

저자 : 선경아 ( Sun Kyung-a )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 45-60 (16 pages)

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Purpose - As the franchising strategy is a significant and representative strategy in the restaurant industry, it is critical to understand how franchising action (relative to competitors' actions) affects firm performance in the hyper-competitive market condition. This study examines the relationship between a firm's relative franchising speed compared to its competitors' and financial performance.
Design, data, and methodology -Data from restaurant firms publicly traded in the US stock market was collected. In order to control for endogeneity problems, two-stage least squares estimation was conducted.
Result - Empirical results show that the relative speed of franchising compared to competitors' has a positive effect on firm performance.
Conclusions - Finding of the study contributes to the franchising and restaurant management literature and provides managerial suggestions on how to compete and succeed from the hyper-competition in the restaurant industry. Specifically, by using relative measures to evaluate the effect of the speed of franchising on firm performance, this study improves the construct validity of the franchising strategy. Also, understanding the dynamics of the relationship between franchising and firm performance, this study helps industry practitioners make strategic decisions.

KCI등재

4방한 중국관광객의 한국 의료관광서비스 품질 인식효과에 관한 연구

저자 : 김정아 ( Kim Jeong Ah ) , 김철원 ( Kim Chul Won )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 61-78 (18 pages)

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Purpose - This stydy examines the effects of Chinese medical tourists' perceptions on Korean medical tourism service quality. The study aims to investigate Korea's medical tourism service's effect on satisfaction and re-visit intention variables, especially for the Chinese medical tourists to Korea.
Research Design, data, and methodology - From September to November 2019, the study, the Korea Tourism Organization surveyed online on this topic. Data Analysis methods include literature review, descriptive analysis, reliability analysis, exploratory factor analysis, correlation, and regression analysis.
Result -The results showed that service quality factors such as medial tourism service differentiation and specialty of medical staff, medical facilities, and medical treatments played pivotal roles in consumers' satisfaction toward re-visit and recommendation intention.
Conclusions - The findings give some insights into improving Chinese medical tourists' satisfaction level of service quality factors. This study provides a conceptual framework that verifies relationships between service quality factors and customer satisfaction, re-visit, and recommendation intention.

KCI등재

5부조리 기법을 통해 본 공연 놀이 이벤트 고찰: 부조리 무용극 <도자두>를 중심으로

저자 : 강준수 ( Kang Jun Soo ) , 송영민 ( Song Young Min )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 79-99 (21 pages)

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Purpose - The purpose of this study was to discuss the strategy of performing an effective play event function as an absurd technique used by the absurd dance drama "Dos A Deux."
Design, data, and methodology -In this study, the concept of play, the concept of absurdity, and various aspects of expression techniques were discussed in order to understand how the absurd dance drama "Dos A Deux" works to the audience. This study will examine the techniques of approaching the audience effectively through grasping the concept of play and absurd play.
Result -The performing arts value of the absurd dance drama “Dos A Deux” is that it effectively expresses the reality of human beings by using non-verbal elements while excluding language.
Conclusion -The direction of future performance play events needs to focus on the development of contents that can provide novelty and enjoyment through various forms of play event techniques that can effectively approach audiences. The implication of this study is that it discusses how the absurd technique can be used dramatically in performing arts. On the other hand, the limitation of this study is that the discussion is conducted only in the absurd dance drama "Dos A Deux."

KCI등재

6온라인 무용공연의 시청동기가 이미지 및 지속시청의도에 미치는 영향

저자 : 김선희 ( Kim Sun Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 101-117 (17 pages)

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Purpose - In order to popularize the online dance performance market that has changed rapidly due to the recent covid-19 situation, this study aims to find out how the motivation of the watching influences image and the intention of continuous watching.
Design, data, and methodology - The survey tool consisted of a total of 29 questions, and the responses of 217 people who watched the online dance performance were analyzed. For data processing, frequency analysis, exploratory factor analysis, correlation analysis, and regression analysis were performed using spss 25.
Result - First, all sub-factors of the watching motivation, except for social exchanges, affected the image. Second, all sub-factors of the watching motivation, except for social exchanges, affected the intention of continuous watching. Third, image had a significant effect on the intention of continuous watching.
Conclusions -It can be used as a marketing material for popularization of dance through the results of examining the watching motivation, image, and continuous watching intention of online dance performances.

KCI등재

7대기오염이 실내·외 도시관광지 수요에 미치는 영향: 초미세먼지를 중심으로

저자 : 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 119-136 (18 pages)

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Purpose-As increasing the negative impacts of the Particular Matter2.5(PM2.5), the research interest regarding the negative effects of the PM2.5 on tourism industry has been increased. Thus, the purpose of this study is to investigate the effects of PM2.5 on urban tourism demand by comparing the outdoor and indoor tourist attractions.
Design, data, and methodology-In order to examine the effects of PM2.5 on the demand of urban tourist attractions, time series data analysis was conducted. The monthly data from Jan, 2014 to Dec, 2019 were gathered from secondary data base. The number of visitors to major tourist attractions in Seoul, Korea was used as a dependent variable and monthly PM2.5 concentration was used as an independent variable. For the control variables, precipitation, unemployment rate, travel expenditure per person, consumer price index(Lodging fee), the number of foreign tourists, and seasonal dummies were used.
Result-The empirical results showed that PM2.5 are differently influenced on the demand of outdoor and indoor tourist attractions. First, PM2.5 has negative effects on outdoor tourist attraction. However, there are no significant effects on indoor tourist attraction.
Conclusions-The results of this study support the prior studies that found there is a different effect on the demands between indoor and outdoor tourist attraction due to the air-pollution.

KCI등재

8글로벌과 로컬의 갈등과 융합 접점으로서의 한국 프로야구

저자 : 민학수 ( Min Hak Soo ) , 조성식 ( Cho Seong Sik )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 137-156 (20 pages)

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Purpose - Korean Professional Baseball maintained its steady growth despite the big wave of globalization in baseball. In this line, the object of this research was to explore how the introduction of foreign player system, Korean players advance to overseas leagues, and international baseball events have affected Korean Professional Baseball.
Design, data, and methodology - Qualitative research methodology, literature review and in-depth interview with professional baseball experts and journalists, was utilized to achieve the purpose of this study. Review of news articles regards to professional baseball's globalization was executed. Interviews was executed from Jan 2020 to April 2021.
Result - The findings of this study showed that introduction of foreign players system and Korean players advance to overseas leagues have affected in improvement of Korean National Baseball Team's performances. Korean baseball has a unique cheering culture as many female and young fans come to see baseball stars who have become national heroes due to the nationalism triggered by international competitions.
Conclusions - This Study shows that Korean professional baseball has become very popular as its own cheering culture, but some detail aspects such as terms and trend of using data for baseball are becoming similar to those of the Major League.

KCI등재

9노모포비아가 직장 내 갈등, 직무성과에 미치는 영향: 여행사를 중심으로

저자 : 도현래 ( Do Hyun Rae )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 157-174 (18 pages)

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Purpose - The purpose of this study is to find out how nomophobia of employees who use a smartphone for work has an effect on conflict and job performance in the workplace, and through this, to present effective employee management measures to companies.
Design, data, and methodology - For the empirical study, On-line and offline surveys were conducted with travel agency employees who use a smartphone for work. 280(88.9%) valid copies were used in this study, collected data was analyzed using SPSS 23.0 statitics package and was used for frequency, reliability, exploratory factor, correlation and multiple regression analysis.
Result -Previous studies on the relationships of factors were examined and 3 hypotheses were established and the results of empirical analysis of this study are as follows. First, nomophobia affected workspace conflict & job performance. Second, workspace conflict affected job performance.
Conclusions -The results of this study show that companies should first try to consider the negative aspects of using a smartphone for business purposes, and in particular, it is necessary to manage the company-wide level by recognizing the concept of Nomophobia, not smartphone addiction.

KCI등재

10관광·환대산업에서의 워라밸(Work-Life-Balance) 활성화 방안: IPA를 바탕으로

저자 : 우은주 ( Woo Eun Ju ) , 김영국 ( Kim Yeong Gug ) , 전예진 ( Jeon Ye Jin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 42권 0호 발행 연도 : 2021 페이지 : pp. 175-194 (20 pages)

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Purpose -The main purpose of this research was to investigate the important factors which affect employees' Work-Life-Balance(WLB) in tourism and hospitality industry, and to figure out the advanced WLB strategies for their better WLB.
Design, data, and methodology -For data collection, the study adopted the online survey web-site(SurveyMonkey) and total 449 samples were gathered. To identify and evaluate WLB factors, IPA was conducted with SPSS statistical package program.
Result -Among work related factors, 12 factors such as workplace atmosphere, job security and protection system for employees were categorized into the quadrant Ⅰ(Keep up the good work), while 6 factors such as wage system, promotion system and job stress were categorized into the quadrant Ⅱ(Concentrate here). Also, among life related factors, 8 factors such as life satisfaction, relationship with family members and psychological stability were categorized into the quadrant, while 7 factors such as balanced life rhythm, personal financial conditions and future stability were categorized into the quadrant Ⅱ.
Conclusions -Based on the results, implications of these finding are discussed.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

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