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관광경영학회> 관광경영연구> 제주지역 외래관광객 유치 증대 전략에 관한 연구 -크루즈관광을 중심으로-

KCI등재

제주지역 외래관광객 유치 증대 전략에 관한 연구 -크루즈관광을 중심으로-

A Study on Tourism Strategies for inducing Foreign Tourists into Jeju Island -Focused on Cruise Tourism-

강숙영 ( Sook Young Kang )
  • : 관광경영학회
  • : 관광경영연구 45권0호
  • : 연속간행물
  • : 2010년 12월
  • : 1-26(26pages)
피인용수 : 37건

(자료제공: 네이버학술정보)

DOI


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초록 보기

This study aims to pay attention to cruise tourism as a part of the establishment of strategies for inducing more foreign tourists into Jeju island, and to find out the ways which enable Jeju to attract more cruise tourists. To achieve this goal, researches on previous literatures and focus group interviews were conducted. Besides, the importance of cruise tourism in the sector of international tourism was considered thoroughly and the SWOT analysis was carried out after accumulating data regarding the current situation of Jeju cruise tourism and its capacity along with major policies. The result of this study reflects that it is desirable to set up the three-step strategy for activating cruise tourism which leads ultimately to induce more foreign tourists. In the first phase of the strategy, various obstacles related to cruise tourism are to be eliminated, and as the second step, the establishment of marketing strategies and promotion for boosting cruise tourism are needed to be strengthened, and in the final step, it is to build up the networks which are necessary to expand cruise tourism geographically. The details of each are described in the chapter 4.

ECN


UCI

I410-ECN-0102-2012-320-001858646

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI 등재
  • : -
  • : 격월
  • : 2092-528X
  • :
  • : 학술지
  • : 연속간행물
  • : 1997-2018
  • : 1198


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발행기관 최신논문
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1제주지역 외래관광객 유치 증대 전략에 관한 연구 -크루즈관광을 중심으로-

저자 : 강숙영 ( Sook Young Kang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 1-26 (26 pages)

다운로드

(기관인증 필요)

초록보기

This study aims to pay attention to cruise tourism as a part of the establishment of strategies for inducing more foreign tourists into Jeju island, and to find out the ways which enable Jeju to attract more cruise tourists. To achieve this goal, researches on previous literatures and focus group interviews were conducted. Besides, the importance of cruise tourism in the sector of international tourism was considered thoroughly and the SWOT analysis was carried out after accumulating data regarding the current situation of Jeju cruise tourism and its capacity along with major policies. The result of this study reflects that it is desirable to set up the three-step strategy for activating cruise tourism which leads ultimately to induce more foreign tourists. In the first phase of the strategy, various obstacles related to cruise tourism are to be eliminated, and as the second step, the establishment of marketing strategies and promotion for boosting cruise tourism are needed to be strengthened, and in the final step, it is to build up the networks which are necessary to expand cruise tourism geographically. The details of each are described in the chapter 4.

2문화콘텐츠관광 선택속성과 관광이미지, 관광선호도와의 영향관계 분석 -TV 드라마 배경 및 촬영지 경주를 중심으로-

저자 : 강인원 ( In Won Kang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 27-61 (35 pages)

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Cultural contents business is rising as a core industry for the new era. The interest in cultural contents industry has greatly grown along with comprehensive and systematic research on the phenomenon and concepts of cultural contents induced tourism. The purpose of this study is to search for ways to promote cultural contents induced tourism through an analysis on its selection attributes, images and preferences, and to present a direction for improving cultural contents induced tourism support policies in the future. More specifically, this study examined the structural relationship between the cultural contents induced tourism selection attributes, cognitive and affective images and preferences. The results of this study contain the follows: First, each five factors as a representative type of cultural contents induced tourism selection attributes, cognitive and affective images have been extracted. It is considered that in oder to activate cultural contents induced tourism, it is very greatly important to improve tourism competitiveness. Secondly, regarding the effects of selection attributes for cognitive and affective images, and preferences, it has positive effects upon cognitive image and preferences. Regarding the effects of images for preferences, the cognitive image positively affects affective image, and the affective image has positive effects on preferences. It is expected for marketing strategy according to tourist`s activities and their preferences as aimed in this research to contribute to activation of cultural contents induced tourism.

3항공사의 항공권판매 변화에 따른 여행사 전략 연구 -도매여행사를 중심으로-

저자 : 이재섭 ( Jae Seob Lee ) , 공윤주 ( Youn Joo Kong )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 63-84 (22 pages)

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This study is aimed at inquiring into what effect of the environmental changes of airlines have on wholesale travel agencies and suggesting the strategy of wholesale travel agencies to cope00000 with such effects. As for the factors in environmental changes of airlines, this study, on the basis of the preceding research, elicited the three factors web site ticketing sales, reduction and abolition of commission, and e-ticket, etc. By making Exploratory Factor Analysis; as for the factors in travel agencies` strategy elicited the four factors, such as strategic alliance, service fee, development of specialized travel products, and volume incentive. As a result of empirical analysis, the Web site ticketing sales was found to have an effect on strategic alliance, service fee, development of specialized travel products, and volume incentives. Reduction & abolition of commission was found to have no effect on all four factors- strategic alliance, service fee, specialized travel products, and volume incentives e-ticket factor was found to have a significant effect on items of service fee and volume incentives but no significant effect on strategic alliance and development of specialized travel products. This study suggested that the most important strategies of travel agencies include continuous development of a new business profit model in package tours, non-aviation fields, and mergers, or making their business scale into a bigger one through the expansion of distribution networks based on the securement of franchises.

4세계 4대 관광 국가이미지 차이에 관한 연구 -미국 대학생들을 중심으로-

저자 : 김병국 ( Byung Gook Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 85-100 (16 pages)

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The purpose of this study was to examine tourism image differences among the World top four tourism countries(United States, China, Spain, and France). A survey was administered to a sample of U.S. university students. Results from this study found that affective and overall images differences among four tourism countries existed. For China, the results portrayed a negative, unattractive, and relatively bad images of destination. The image of Spain as a destination was a relatively slow and traditional country. Both the United States and France showed pleasant, exciting, fast, and enjoyed images of destinations. Findings of this study also provided important implications and directions for the tourism marketers and operators of four tourism countries for developing a tourism marketing strategy. For example, tourism marketers or operators need to improve a positive image of China as a tourism destination in order to attract international tourists.

5인지연령에 따른 고령관광객의 관광지 선호속성과 관광행동

저자 : 김현정 ( Hyun Jung Kim ) , 최기탁 ( Kee Tag Choi )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 101-122 (22 pages)

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This study tried to investigate the preference attributes for tourism destination and tourism behaviors according to cognitive age of elderly tourists, the basis of the precedent studies` results that the cognitive age reflects the elderly consumer behaviors better than their chronological age does. Data collection was done for elderly consumers at their age over 55 living in Seoul, and 250 copies were used. Data were analyzed by frequency analysis, descriptive analysis, t-test, chi-square test and One-Way ANOVA using SPSS Software ver. 14.0. The results of the study were as follows: First, the elderly tourists perceived themselves 9.98 years younger than their chronological age on average. Second, there are differences between tourism behavior and preference attributes for tourism destination by elderly tourists` cognitive age. The result suggests that elderly tourists vary depending on their cognitive age and accordingly cognitive age would be a useful variable by which tourist market for the elderly could be segmented. This study provides an insight into elderly tourists marketers for developing market strategies for elderly tourism market.

6환경 친화적인 호텔 식음료 서비스 요인이 고객만족,재방문의도에 미치는 영향

저자 : 박정화 ( Jung Hua Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 123-145 (23 pages)

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(기관인증 필요)

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The purpose of this study is to examine the impact of different factors in eco-friendly services of hotel food and beverage departments in regards to overall customers` satisfaction, and more specifically to customer retention. This empirical study focuses upon the impact of different factors of eco friendly services of hotel food and beverage departments. A questionnaire survey was conducted for investigating 28 attributes of eco friendly services regarding hotel food and beverage departments Deluxe hotels in Seoul. A statistical analysis of the empirical data gathered supports the conclusions as follows: 1)Six statistically significant eco-friendly factors were identified, namely, eco-friendly food, eco-friendly atmosphere, recycling goods, eco-friendly oriented facilities, recycling food waste handling, and energy efficiency. 2) Attributes of eco-friendly services of hotel food and beverage department significantly increases customer satisfaction. 3) Attributes of eco-friendly services of hotel food and beverage department significantly increases customer retention. Although customers are satisfied with the current eco-friendly food and energy efficiency at banquet halls, eco-friendly foods, eco-friendly oriented facilities, and recycling food waste programs have been shown to increase customer retention.

7전통문화관광지 방문객 동기에 관한 연구

저자 : 송광인 ( Kwang In Song ) , 정은하 ( Eun Ha Jeong )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 147-168 (22 pages)

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The purpose of this study is to analyze and test factors of visitors visit motivation and satisfaction empirically to provide a fundamental information on tourism development planning and marketing strategy. For this study multiple regression analysis were applied to investigate the effects of visit motivation on satisfaction. The result of analysis shows that visit motivation has a significant effect on satisfaction on special purpose and an intrinsic attribute at less than 0.05 significance of statistics. While special purpose attribute has more influence than intrinsic attribute as regression coefficient of purpose attribute was 0.2241 intrinsic attribute also has effects on satisfaction as regression coefficient was 0.1732. The regression analysis to figure out the effects of satisfaction as a independent variable on revisit and recommendation were resulted to regression coefficient 0.623, R² 0.254, t=7.54. Moreover, in terms of effects of satisfaction on recommendation, satisfaction has a influence on intention of recommendation by supported regression coefficient 0.5463, t= 2.42. Therefore, the results of this study show that various visitors motivations have significant influence on destination satisfaction hence, marketer and managers need to develop new tourism products with consider each motivation type of visitor further so that leads to regional improvement.

8인센티브 여행경험이 직무만족과 직무성과에 미치는 영향

저자 : 신동이 ( Dong Il Shin )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 169-186 (18 pages)

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This study was to investigate the influence of incentive travel experience on job-satisfaction and job performance. The survey was given to 313 participants who experienced incentive travel through convenience sampling method. This study carried out descriptive statistical analysis, reliability analysis, factor analysis and regression analysis with SPSS(ver.15.0). In the result of factor analysis, incentive travel experience was classified with four factors; freedom, escape/arousal, fun, social relations. Multi-regression analysis was used to examine relationship among incentive travel experience, job-satisfaction and job performance. The findings of this study are as follows: 1) escape/arousal and social relations have influence on job-satisfaction, while freedom and fun have no significant influence on the job-satisfaction, 2) escape/arousal, social relations and job satisfaction have positive influence on the job performance, while freedom and fun have no significant influence on the job-performance. The findings leads to an improved understanding of the interrelationship among incentive travel and job attitude. Based on these significant findings, theoretical implications and limitations of the study are discussed in the discussion and conclusion.

9성공적 호텔경영진의 직무속성이 관리회계시스템 채택정도에 미치는 영향

저자 : 윤세남 ( Se Nam Yoon )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 187-202 (16 pages)

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The purpose of this study was to explore the effect of hotel management trait on choosing innovative MAS. 233 data were collected and analysed. The model of this study was constructed by using environmental adaption and problem solving ability, hotel management ability, knowledge and ability related to hotel, creative ability, and self management ability as independent variables which would be expected to effect on choosing innovative MAS. The results of the analyses are all independent variables are statistically significant on effect of choosing innovative MAS. The most effective variable on the choosing innovative MAS is creative ability and followed by hotel management ability, knowledge and ability related to hotel, environmental adaption and problem solving ability, and self management ability.

10와인 바(Bar) 선택속성 연구

저자 : 이재곤 ( Jae Kon Lee ) , 최윤근 ( Youn Geun Choi ) , 박운서 ( Woon Suh Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 45권 0호 발행 연도 : 2010 페이지 : pp. 203-224 (22 pages)

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This study examined consumer`s selective attributes when they eat and drink out in wine bar; what kinds of selective standard they have, how much they were satisfied with their wine bar where they eat and drink, what they significant factors decide consumers` selective attributes of wine bars, what mutual relation the factors have. Then, a systematic analysis was comprehensibly conducted on the above issues, next, meaningful suggestion were examined to propose more desirable development directions that wine bars should follow in the future the general study results are as follows; First, when consumers select wine bars, their selective attributes begin with `quality of food`. And the examination of satisfactory factors proved that the wine menu, cleanliness, easy to access, side dishes and price` were very important in consumers` satisfaction degree with wine bars. Second, wine bar user`s selective attributes and consumers` general selective attributes are different from each other, so that sales strategies should advance to the consumer-centric direction with a consideration of these attributes. Particularly, the attributes of approach should be considered and sufficient parking facility need be furnished for the good of office workers who usually don`t have enough money. Third, significant difference were found between wine bar user`s selective attributes and general customers` satisfaction degrees by factor. The examination of all consumers` satisfaction degrees and their intention to re-visit the same wine bars told that the major factor that influence upon their satisfaction degree and re-visit intention was `services of employees`. Therefore, in order that wine bars might survive in the middle of a hard competition, above all, employees` service quality should be enhanced, various events should be hold with proper public ads, in particular, the level of service should increase in order to make consumers re-visit their wine bars.

12
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1권 0호(1991) ~ 33권 4호 (2018)

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1권 0호(1977) ~ 42권 6호 (2018)

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1권 0호(1997) ~ 82권 0호 (2018)

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1권 0호(1977) ~ 42권 6호 (2018)

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1권 0호(1991) ~ 33권 4호 (2018)

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1권 0호(1997) ~ 82권 0호 (2018)

KCI후보

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2권 0호(1988) ~ 43권 1호 (2018)

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1권 0호(2002) ~ 51권 0호 (2018)

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1권 0호(1977) ~ 42권 6호 (2018)

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1권 0호(2005) ~ 29권 0호 (2018)

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1권 0호(2005) ~ 29권 0호 (2018)

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1권 0호(1991) ~ 33권 4호 (2018)

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1권 0호(1991) ~ 33권 4호 (2018)

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1권 0호(1999) ~ 74권 0호 (2018)

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1권 0호(1977) ~ 42권 6호 (2018)

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1권 0호(1997) ~ 82권 0호 (2018)

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1권 0호(1977) ~ 42권 6호 (2018)

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1권 0호(1997) ~ 82권 0호 (2018)

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