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Event & Convention Research

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수록정보
수록범위 : 1권0호(2005)~34권0호(2019) |수록논문 수 : 262
이벤트컨벤션연구
34권0호(2019년 05월) 수록논문
최근 권호 논문
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KCI등재

1컨벤션과 의료관광의 융복합을 위한 이해관계자간 협력모형개발 - Deutsch 협력이론을 중심으로 -

저자 : 안덕수 ( Ahn Deok Soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 1-23 (23 pages)

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Purpose - The purpose of this study is to develop a cooperation model between stakeholders of convention and medical tourism.
Research Design, data, and methodology - To achieve the purpose of this study, both documentary study and qualitative methods were conducted. The study made use of an expert survey which utilized Deutsch's theory of cooperation and Spradley's qualitative research method.
Result - As a result of this research, in 'communication' domain, convention-medical tourism cooperation factors could be divided into 4 large scale classifications, 9 medium scale classifications and in 'perception' domain, the factors were divided into 4 large scale classifications, 10 medium scale classifications. Additionally, 4 large scale classifications, 6 medium scale classifications separated the 'attitude toward one another' sector and 5 large scale classifications, 14 medium scale classifications separated the 'task orientation' domain.
Conclusions - Based on the cooperation factors of convention-medical tourism, this study developed the cooperation model between stakeholders of convention and medical tourism.

KCI등재

2컨벤션종사자의 전문성인식이 직무만족 및 직무성과에 미치는 영향연구

저자 : 김미성 ( Kim Mi Seong ) , 정소연 ( Jeong So Yeon ) , 윤유식 ( Yoon Yoosik )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 25-44 (20 pages)

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Purpose - This study aims to examine the degree of recognition of professionalism in the convention industry employees, and this study is to investigate the effect of Professional Recognition on job satisfaction and job performance.
Research Design, data, and methodology - This study took a quantitative approach by conducting an online survey which developed by literature review and cross-checking with researchers and professionals. Target respondents were employees who actually deliver organizing and managing convention events.
Result - A total of 242 valid samples were used for the empirical analysis. As a result of exploratory factor analysis, the factors of professional recognition of convention employees were classified into 'professionalism', 'social contribution', 'social and economic status', 'work ethic', 'work autonomy'. And as a result of the multiple regression analysis, the professional recognition of professional of convention employees partially influenced job satisfaction, and job satisfaction partially affected job performance.
Conclusions - Based on the results of this study, we emphasized the necessity of professionalism in the convention industry by showing the relationship between the professional recognition components affecting the job performance and job satisfaction. In addition, this study suggested that raising the social and personal awareness of the occupation of the convention industry employees will lead the higher satisfaction and performance.

KCI등재

3항공사 승무원의 비언어적커뮤니케이션이 브랜드 이미지와 지각된 가치, 고객만족에 미치는 영향: 20대 소비자 중심으로

저자 : 박서혜 ( Park Seo Heay ) , 이상묵 ( Lee Sang Mook )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 45-64 (20 pages)

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Purpose - This study has been designed to define the relationships among non-verbal communication (Kinesics, Physical appearance, Paralanguage, Proxemics), brand image, perceived value and customer satisfaction in the 20s.
Design, data, and methodology - Modification of the preliminary questionnaires developed after a pilot test with consumers who have experienced in cabin crew's service within a year. The final survey was distributed to consumers for the 20s using online survey method. The data was compiled and analyzed by using the statistical-analysis program IBM SPSS 25.0. Specifically, first, demographic statistics was analyzed to determine the informants' socio-demographic factors. Second, exploratory factor analysis was performed to verify the measurement model. Third, regression analysis was performed the structural model for hypotheses.
Result - In results, the non-verbal communication of the crew has a partial impact on the brand image and perceived value. In addition, perceived value was influenced by brand image. Furthermore, brand image and perceived value influenced on customer satisfaction.
Conclusion - This study will contribute to improve the service quality of non-verbal communication and provide specific marketing strategic for airline companies.

KCI등재

4관광 게미피케이션의 특성과 기술수용모형간의 관계연구

저자 : 박우택 ( Park Woo Teak ) , 이병철 ( Lee Byeong Cheol ) , 김원식 ( Kim Won Sik )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 65-87 (23 pages)

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Purpose-The purpose of this study was to test the impact of gamification functions on the use of gamified-application app based on technology acceptance model(TAM)
Design, data, and methodology-In the literature reviews, theoretical concepts about technology acceptance model, tourism information using smart phone, application, and gamification attributes were investigated through gamification-related researches. Based on these theoretical review, the functions of the gamificationand were divided into four factors: objectives and rules, compensation, level and mission, feedback. The causal relationship of gamification factors was examined based on the technology acceptance model.
Result-First, the factors of the gamification have a positive effect on the perceived usefulness. second, the factors of the gamification have a positive effect on the perceived ease of use. however, in the case of compensating among the components of the gamification has a negative effect was noted. third, perceived ease of use has a positive effect on perceived usefulness. fourth, perceived ease of use and perceived usefulness showed a positive effect on intention to use, and perceived ease of use had a greater effect.
Conclusions-This study on the relationship between technology acceptance models so that tourists can have more intentions to use it through gemification, which has not been studied in the past. In the future, it will be helpful to increase the demand for tourist information through tourism guide through the gemification, and it will help to increase the tourism demand, and further study on the effect of the gamification through the extended technology acceptance model is expected to be possible.

KCI등재

5최저임금이 Hospitality 산업의 생산성에 미치는 효과

저자 : 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 89-99 (11 pages)

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Purpose - The minimum wage has been considered one of critical issues in overall labor market, especially for the hospitality industry. The purpose of this study is to examine the effect of minimum wage's increase on the hospitality industry's productivity in Korea.
Design, data, and methodology -For this study, the minimum wage is represented by both the amount of minimum wage and the growth rate of minimum wage. Also, the each hospitality industry's productivity index, the consumer price index for each expenditure type, and real GDP were gathered from various secondary data bases for this study. The data used for this study is the annual panel data from 2000 to 2018 in Korea. The panel unit root test and panel fixed effect model were adopted to achieve the objective of this study.
Result - The empirical results showed that only the amount of minimum wage in previous year negatively influences on the productivity of hospitality industry for the current year. Otherwise, the amount of minimum wage in the current year, as well as both previous and current growth rate of minimum wage don't significantly influence on the productivity of hospitality industry for the current year.
Conclusions - The results offer some insights into the effect of minimum wage on the productivity of hospitality industry in Korea. Theoretically, this study provides a new type of conceptual framework that verifies relationships between minimum wage and firm's performance for the hospitality industry in Korea.

KCI등재

6관람형 스포츠관광객의 추구편익 세분 시장별 연계 관광 선택속성 분석 -제99회 전국체육대회 럭비경기 관람객을 중심으로-

저자 : 신동호 ( Shin Dong Ho ) , 최승묵 ( Choi Seung Mook )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 101-119 (19 pages)

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Purpose - The main purpose of this study is to identify the characteristics of spectator sports tourists by categorizing them according to the benefits that they are pursing and what segment of the market their pursuit falls into. There is a need to develop different approaches for each sub-market based on the link between market segment and tourist intention.
Design, data, and methodology -We performed a verification analysis based on these theoretical considerations. The survey was conducted based on the 99th National Sports Festival's rugby audience. In this study, we used 12 types of benefit-sought as variables which a spectator sports tourist may select.
Result - After analysing their selection of those 12 types, we derived three categories. The three categories were "sports experience", "escape from daily life" and "social interaction". A cluster analysis of responses in those three categories generated a total of four tourist groups: the Escape from Daily Life group, the Social Interaction group, the Sports Experience group, and the Compound-Interests group. There were differences between the strength of attraction and the quality of entertainment offered by the linked tourism opportunities selected by the audience.
Conclusions -The results revealed that there is a significant difference in the travel selection attributes among the spectator sports tourist groups. These survey results expose additional practical implications and directions for further research.

KCI등재

7과잉관광 현상에 대한 관광객 인식 이해 : 규범활성화 이론을 바탕으로

저자 : 우은주 ( Woo Eun Ju ) , 김영국 ( Kim Yeong Gug )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 121-135 (15 pages)

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Purpose - The main purpose of this study is to understand perception and behavior of tourists visiting over tourism destinations. In order to understand tourists' perception and behavior the study applied Norm Activation Model(NAM). To explain this main purpose, the study developed four hypotheses based on the previous research and NAM theory.
Design, data, and methodology -The study collected data from over tourism destinations (Bukchon Hanok Village in Seoul and Gamcheon Culture Village in Busan). The data collection method involved distributing a survey questionnaire. 367 usable responses were analyzed using a SEM approach.
Result - The results revealed that all four hypotheses were supported. Specifically, over tourism perception positively affected awareness of consequences(H1); awareness of consequences had a positive effect on ascription of responsibility(H2); ascription of responsibility positively affected personal norm (H3); personal norm had a positive effect on intention to do responsible tourism (H4).
Conclusions -Despite the importance of over tourism and responsible tourism, most of previous studies in this area had examined residents and supply perspectives. The results of this research enrich knowledge of the over tourism from tourist perspective.

KCI등재

8Kano 모델을 이용한 쇼핑관광 서비스품질에 관한 연구 : 동대문 패션시장 방문 중국관광객 대상으로

저자 : 심홍 ( Shen Hong ) , 윤영혜 ( Yoon Yeong Hye ) , 백지연 ( Paek Jee Yon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 137-156 (20 pages)

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Purpose - The purpose of this study is to classify shopping tourism service qualities through the Kano model. And the study identifies service qualities that increase tourist satisfaction and decrease tourist dissatisfaction to improve the shopping tourism service in the Dongdaemun fashion market and promote shopping tourism in Dongdaemun.
Research Design, data, and methodology -In this study, there are 26 shopping tourism service qualities based on prior studies. Based on the Three-dimensional Quality Model of service quality, shopping tourism service qualities were divided into Physical Environment Quality, Interaction Quality, and Outcome Quality. The survey was conducted with Chinese tourists visiting Dongdaemun fashion market. From these, 290 samples were obtained and 269 were valid. Based on the result of analyzing the samples, demographic characteristics and general characteristics of Korean tourism were found.
Result -Shopping tourism service qualities were classified into Attractive Quality(A), One Dimensional Quality(O), and Indifferent Quality(I). More specifically, 26 shopping tourism service quality were classified as 7 Attractive Quality(A), 17 One Dimensional Quality(O), and 2 Indifferent Quality(I). Overall, the calculation result of Timko's customer satisfaction coefficient and dissatisfaction coefficient is that the highest satisfaction coefficient was 'The Design of the Product' and the highest dissatisfaction coefficient was 'The Kindness of Salesperson'.
Conclusions - This study supports the limitations of the prior studies related to the quality of shopping tourism service quality and suggests that service qualities that increase tourist satisfaction and decrease tourist dissatisfaction with the Kano model for Chinese tourists. In the future, it will be useful to improve the service quality of the Dongdaemun fashion market, attract tourists, and promote the Korea tourism industry not only for Chinese tourists, but also for other tourists coming to Korea from all over the world.

KCI등재

9호텔종사원이 지각하는 노동유연성이 이직의도에 미치는 영향: 전환비용의 조절효과

저자 : 박지홍 ( Park Ji Hong )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 157-180 (24 pages)

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Purpose - The purpose of this study was to investigate the effect of labor flexibility on the turnover intention of hotel employees. And, this study examines the moderating effect of perceived switching costs on the relationship between labor flexibility and turnover intention.
Design, data, and methodology -Labor flexibility was divided into four main components: 'functional flexibility', 'internal numerical flexibility', 'external numerical flexibility', and 'wage flexibility'. The data collected from a survey of 306 hotel employees working on was analyzed using exploratory factor analysis, multiple regression analysis and mediation regression analysis.
Result -First, external numerical flexibility positively influenced turnover intention while wage flexibility negatively influenced turnover intention. Second, uncertainty costs moderates the relationship between functional flexibility and turnover intention, setup costs moderates the relationship between functional flexibility, internal numerical flexibility and turnover intention.
Conclusions - The study result, the necessity of the labor flexibility management in the organizational aspect is presented with theoretical and practical implications.

KCI등재

10전략적 도시 브랜딩을 위한 탐색적 연구 : 국내 주요 7대 도시를 중심으로

저자 : 정성연 ( Chung Sung Yun ) , 임지은 ( Lim Jee Eun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 34권 0호 발행 연도 : 2019 페이지 : pp. 181-202 (22 pages)

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Purpose - This research aims to explore the brand management status of seven major cities in South Korea, especially focusing on strategic and visual identity.
Design, data, and methodology -Content analysis was applied in order to understand the strategic identity(a vision, mission, value, keyword, slogan) and visual identity(a logo, color, typeface, symbol, character) that are posted on the websites of the cities. There were three steps in analyzing the data: analyzing the strategic identity of the cities; comparing the strategic identity and visual identity; and comparing visual identity of the city brand and city's tourism brand.
Result - We acknowledged four major problems in branding major cities. First, most cities lacked clear strategic identity. Second, mismatch between strategic identity and visual identity, and even inconsistency among visual identity elements. Third, city brands and tourism brands not being created with a holistic view, caused inconsistency between them. Finally, shareholders' lack of understanding of branding caused inconsistency in branding.
Conclusions - Previous studies focused on understanding brand image of the city in the view of tourists and communication with the tourists. However, this research highlights the importance of establishing a concrete and clear strategic identity as a first step for strong and consistent branding.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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