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Event & Convention Research

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수록정보
수록범위 : 1권0호(2005)~40권0호(2020) |수록논문 수 : 331
이벤트컨벤션연구
40권0호(2020년 11월) 수록논문
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KCI등재

1공간개념을 적용한 컨벤션센터의 효율성 분석

저자 : 김상혁 ( Kim¸ Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 1-19 (19 pages)

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Purpose - The purpose of this study is to identify the spatial effects among the convention centers in Korea and to examine the efficiency of the convention centers in Korea with spatial effects.
Design, data, and methodology -The data was gathered from the statistics of the Association of Korean Exhibition Industry. The samples were limited to 13 convention centers in Korea from 2014 to 2018. The input variables used in the study were the size of the exhibition hall and the size of the conference room, as well as the output variable was the number of events held annually. The Moran's I and the Spatial Stochastic Frontier Analysis(SSFA) were used for the empirical analysis.
Result - The empirical results show that convention centers in Korea have the spatial effects between the convention centers in terms of distance, and the efficiency of the convention center were increased by the distance between the convention centers is closer and the size of the exhibition hall is larger.
Conclusions -The efficiency of the convention centers in Korea have been influenced by a spatial effect. It implies that the convention has an cluster effect. Thus, the distance between convention centers can be considered as a factor for enhancing the efficiency of convention centers in Korea

KCI등재

2무용축제에 대한 기대정서 및 서비스품질 지각이 행동의도에 미치는 영향

저자 : 김선희 ( Kim¸ Sun Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 21-40 (20 pages)

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Purpose - This study seeks to popularize dance by finding out how the expectation of dance festivals and perception of service quality affect behavioral intentions, and furthermore, uses them as marketing materials.
Design, data, and methodology - The responses of 294 visitors who visited the dance festival for one week each during May and October 2019 were analyzed using SPSS 25.0 version.
Result - First, the positive expectation sentiment of the dance festival had a positive effect on the perception of service quality. However, negative expectations had no significant impact on reliability, convenience, typology and professionalism. Second, expectation sentiment had a positive effect on behavior intention. Third, the perception of service quality had a positive effect on behavior intention.
Conclusions - Marketing for positive expectations is needed to stimulate curiosity and arouse interest from the perspective of the general public. In addition, an objective evaluation system should be established so that visitors can make better service quality of the festival together as a partner of the dance festival and as a contributor. Through these efforts, we will be able to take a step closer to popularizing dance using dance festival.

KCI등재

3호텔 로열티 프로그램의 지각된 가치가 만족도 및 재방문의도에 미치는 영향에 관한 연구 : 호텔로열티프로그램의 기가입 고객을 대상으로

저자 : 강민주 ( Kang¸ Min Joo ) , 이슬기 ( Lee¸ Seul Ki )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 42-63 (22 pages)

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Purpose -The purpose of study is research perceived values of hotel loyalty program affect customer satisfaction toward program and, the satisfaction influences behaviour and booking retention by loyalty program. To be preferred position in the competition, hotel loyalty program is considered as competitive advantage. In this research, we aim to understand which segment of value is meaningful to design hotel loyalty program through stand point of customer value.
Design, data, and methodology -The data set covered 89 international loyalty program membership users in Korea. The data's analyzed by correlation and regression analysis to test the hypotheses.
Result - The perceived value of loyalty program that consist of monetary value and psychological value, this study has resulted that monetary value was not positively influenced customers' general satisfaction but, psychological value was. This result conveyed psychological value is assumed as pursuit values while customer stay at hotel, and membership customer valued the benefits it was possible to have benefit toward loyalty program than booking through online travel agency and meta search channel.
Conclusions - This result delivered psychological value is assumed as pursuit values while customer stay at the hotel, and customer valued the benefits that it was possible to have benefit toward loyalty program than booking through online travel agency and meta search channel.

KCI등재

4유니크 베뉴 개념에 대한 체계적 고찰

저자 : 김수정 ( Kim¸ Soo Jung ) , 김정아 ( Kim¸ Chung Ah )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 63-77 (15 pages)

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Purpose - This study aims to systemically organize the definition, concept, and classifications of unique venue.
Design, data, and methodology -In this study, we analyze the domestic and international literature review on unique venue and the current government-level website.
Result - As a result, we could see that the meaning of the unique venue used in the MICE industry was similarly used, but there was no universal definition and the terms were used differently as unique venue, unusual venue, and special venue. This is believed to be due to the different industrial and cultural environments of countries and cities. Currently, unique venue of the meeting and events in the domestic and overseas MICE industries, is of great interest and also, each country continues to make efforts to develop unique venues. It has three characteristics: publicity, space characteristics and profitability.
Conclusions - It is meaningful that this study was able to understand the definition and concept of the unique venue from an academic point of view and to grasp the current status. It is expected to present policy implications to broaden understanding of unique venue academically and to be used to develop and select unique venue locally in the future.

KCI등재

5스마트 공항의 정보안내 서비스품질에 관한 연구: 인천국제공항 안내로봇 '에어스타'를 중심으로

저자 : 박은경 ( Park¸ Eun Kyung ) , 우은주 ( Woo¸ Eun Ju ) , 김영국 ( Kim¸ Yeong Gug )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 79-95 (17 pages)

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Purpose - The 4th Industrial Revolution has bee leading a change in the service industry and consumer market structures, based on ICTs such as robot technology, big data, artificial intelligence, and the IoT(Internet of Things). This study was to examine the relationship among e-service quality, attitude, service satisfaction, and behavioral intention on Incheon International Airport's guide robot 'Air Star'.
Design, data, and methodology -The online survey was conducted, and a total of 270 questionnaires were distributed online. And then 243 questionnaires were used for the final analysis. After verifying the reliability and feasibility of the research model, the structural relationship of the research model was analyzed.
Result - The study results showed statistically significant results for the 5 paths(ease of information acquisition → attitude; functionality → attitude; interest → attitude; attitude → service satisfaction; and service satisfaction → behavioral intention), excluding 'attitude → behavioral intention'.
Conclusions -The results of this study provides strategic and practical information that can maximize customer satisfaction by utilizing ICTs and smart technologies.

KCI등재

6코로나19 뉴노멀 시대의 온라인 전시회 운영에 관한 연구

저자 : 배수현 ( Bae¸ Soo Hyun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 97-112 (16 pages)

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Purpose - The purpose of this study is to find out the status of online exhibition in the era of new normal after COVID-19 by case study on the online academic convention of Y college. This research is performed to examine the management of online graduation exhibition in the era of new normal after COVID-19.
Design, data, and methodology -An experimental design was used by case analysis of Online academic convention at Y College.
Result - The results showed that, first, this research is performed to manage online graduation exhibition instead of offline graduation exhibition. It will be available to use online forum, webina and online seminar as a class. Second, it is necessary to reorganize curriculum development to increase the production of online contents and practical use of ability. Third, it must be used to study of lecture, feedback, sharing data, interaction. Also, it is not satisfied to learning effect, communication and technical problem in online academic convention. It is necessary to active mutual communication and discussion.
Conclusions - The result offer some insights into the management of online exhibition.

KCI등재

7골프초보자의 여가제약이 몰입 및 운동지속의도에 미치는 영향

저자 : 서일한 ( Seo¸ Il Han ) , 김도균 ( Kim¸ Do Kyun ) , 김선희 ( Kim¸ Sun Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 113-133 (21 pages)

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Purpose - It purpose to provide basic data for stable formation of the golf market as a lifelong sport by grasping the effect of golf beginner's leisure restrictions on immersion and exercise speed.
Design, data, and methodology - The measurement tools are a total of 29 questions about demographic characteristics, leisure constraints, immersion, and intention to continue exercise and the statistical processing was analyzed by the SPSS 25.0 program
Result - First, the leisure Constraints of golf beginners had a significant impact on cognitive and behavioral immersion. Second, leisure Constraints had a significant effect on the intention to continue exercise. Third, immersion had a significant effect on the intention to continue exercise.
Conclusions -The golf market will be revitalized through an in-depth understanding of golf beginners who are new customers in the golf market.

KCI등재

8관광산업 종사원의 테크노스트레스가 직무소진, 직무성과에 미치는 영향

저자 : 도현래 ( Do¸ Hyun Rae ) , 이병철 ( Lee¸ Byeong Cheol )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 135-150 (16 pages)

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Purpose - This study aims to provide practical and effective basic data on employee management and mobile office operation that may occur from the introduction of mobile office in tourism industry that already introduced or is considering of introducing it by empirically analyze the effects of technostress, a new form of work type that was formed due to the read of smart devices and a phenomenon that overcomes the limitations of time and space on their employees' burnout, job performance.
Design, data, and methodology For the empirical study, an online and offline survey was conducted on employees that work at tourism industry that enable work regardless of place and time using smart devices. Out of 315 copies of survey that were collected, 280(88.9%) valid copies were used for the empirical analysis.
Result -Previous studies on the relationships of factors were examined and 3 hypotheses were established, and the results of empirical analysis of this study are as follows. First, technostress of employees at tourism industry affected burnout, but not on job performance. Second tourism industry employees' burnout affected job performance.
Conclusions -This study examined the effects of technostress of employees at tourism industry that are exposed to mobile office environment on their burnout, job performance, and presented implications that may help the management of companies that will introduce or operate mobile office in the future.

KCI등재

9중년여성들의 콘서트 관람이 여가생활과 삶의 만족에 미치는 영향

저자 : 김정은 ( Kim¸ Jung Eun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 151-166 (16 pages)

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Purpose - Participating concerts could be one of the effective leisure activities among middle-aged women who suffered from dramatic biological, psychological and environmental changes in their lives. In this line, the objective of this research was to explore the impacts of participating concerts on the leisure and lives of middle-aged women
Design, data, and methodology -Qualitative research methodology, in-depth interview in particular, was utilized to achieve the purpose of this study. Respondents were recruited during a joint concert of two semi-classic vocal groups, Forte Di Quattro and Forestella, held at Auditorium, BEXCO during 16-17 June in 2018. Data was collected from August to November, 2018 after the concert who showed willingness to be interviewees through phone or face-to-face interviews.
Result - The findings of this study showed that watching concerts played significant roles in expending leisure horizons and improving the mental health of the participants. Concert participation impacted positively not only on leisure satisfaction but also life satisfaction of the interviewees after all.
Conclusions - The results offered some insights into the effects of concert participation on changes in life in the context of the leisure. Theoretically, this study verified relationships between not only leisure activities and life satisfaction, but also understanding lives of middle-aged women.

KCI등재

10AHP기법을 활용한 MICE산업 정책 우선순위 연구 - 제주특별자치도를 중심으로 -

저자 : 신해성 ( Shin¸ Hae Sung ) , 홍성화 ( Hong¸ Sung Hwa )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 40권 0호 발행 연도 : 2020 페이지 : pp. 167-187 (21 pages)

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Purpose - The purpose of this study was to identify the policy priorities of MICE Industry and to provide quality services tailored to each MICE section so that Jeju could become a MICE advanced city.
Design, data, and methodology - Due to lack of previous studies on MICE policy by CVB(Convention & Visitors Bureau), detailed items of policy research model for CVB were drawn through interviews with officials of 14 CVBs in Korea. The priority was derived through the importance and weight of detailed items such as the upper concept, the middle concept, and the lower concept of MICE section in the CVB through the pair comparison bridge using AHP for 21 MICE experts in Jeju
Result - Through this study, we obtained the results of the overall policy priority analysis of MICE industry in Jeju, and we were able to present the policy direction for the detailed attributes of each MICE section.
Conclusions - I propose customized marketing for each MICE section by presenting systematic policy directions for the Jeju MICE industry, and further to propose additional study on the overall Korea MICE industry targeting Korean MICE experts.

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