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Fashion & Textile Research Journal

  • : 한국의류산업학회
  • : 자연과학분야  >  가정
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  • : 1229-2060
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수록범위 : 1권1호(1999)~20권6호(2018) |수록논문 수 : 1,800
한국의류산업학회지
20권6호(2018년 12월) 수록논문
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KCI등재

1New Marketing Strategies for Fast Fashion Brands in South Korea: An Exploration of Consumer's Purchasing Experiences

저자 : Eun Hee Kim

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 629-644 (16 pages)

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Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

KCI등재

2쇼핑성향이 패션 O2O 서비스 재이용 의도에 미치는 영향: 충동구매성향 조절효과를 중심으로

저자 : 한정원 ( Jungwon Hahn ) , 이은정 ( Eun-jung Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 645-655 (11 pages)

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Online to Offline(O2O), a new model of e-commerce, has been gradually recognized and accepted by consumers. Electronic commerce has become diversified and O2O marketing is the new trend of e-commerce. The rapid popularization of mobile Internet and online shopping makes O2O service gets more attention. Although recently O2O service and O2O marketing get much attention, there is no much preceding research about the antecedents of mobile shopping of O2O market. The purpose of the study is to examine the effect of shopping orientation on intention to reuse O2O services and the moderating effect of impulse buying tendency. A total of 209 surveys were collected online in total for the data of the study. The key findings of this study are as follows: First, convenience seeking shopping orientation has a positive effect on the intention to reuse O2O service and brand seeking shopping orientation has, too. Second, impulse buying tendency positively moderated the relationship between hedonic seeking shopping orientation and intention to reuse O2O service, and negatively moderated sales seeking shopping orientation and intention to reuse O2O service. The results of this study presented some implications for operators at O2O service area. Research findings and study limitations are discussed.

KCI등재

3여성과 남성의 객체화된 신체의식에 따른 마른 몸과 근육 만들기에 대한 욕구

저자 : 문희강 ( Heekang Moon ) , 이현화 ( Hyun-hwa Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 656-668 (13 pages)

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The main object of this study was to understand the body image and body management behavior associated with desiring a thinner and more muscular body. The present study examined whether the drives for thinness and muscularity occur concurrently for both male and female college students, and whether there are gender differences. Moreover, the effects of objectified body consciousness on drive for thinness and drive for muscularity were investigated. A self-administered survey was conducted and a total of 390 data were used for data analysis. Participants included 197 male college students and 193 female students. Results indicated that male students reported significantly lower drive for thinness and higher drive for muscularity than female students. However, the drives for thinness and muscularity were significantly correlated for both male and female college students, and they reported discrepancies between their BMI and self-perceived weight and muscle mass. Findings supported the significant effects of objected body consciousness on the drives for thinness and muscularity for both male and females. Sub-dimensions of objectified body consciousness had differential effects on drive for thinness and muscularity. Specifically, body surveillance and body shame significantly influenced male and female students' drive for thinness, while their control belief did not have significant effects on their drive for thinness. Additionally, body shame emerged as significant unique predictor of drive for muscularity. In terms of gender comparisons, while the effect of body shame was the strongest for the males, the effect of surveillance was as strong as that of body shame for the females.

KCI등재

4패션혁신성 및 패션관여도가 의류재활용 태도에 미치는 영향: 남녀 비교 연구

저자 : 이민선 ( Minsun Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 669-678 (10 pages)

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With increasing concerns about environmental issues that can result from apparel and textile disposal, the recycling methods for discarded fashion products have gained significant attention. As the influential drivers of consumer purchasing and consuming behaviors, fashion innovativeness and fashion involvement can play important roles in forming consumer attitudes toward apparel recycling. The purpose of this study was to (1) investigate consumer attitudes toward three different methods of apparel recycling including resale, reform, and donation, (2) examine the effects of fashion innovativeness and fashion involvement on consumers' apparel recycling attitudes, and (3) identify gender difference in the relationships among fashion innovativeness, fashion involvement, and recycling attitudes. Using a web-based survey, data were collected from 281 Korean consumers who were in their 20s and 30s. Overall, both male and female consumers revealed the most favorable attitudes toward apparel recycling through donation, followed by reform, and resale. The findings suggest that consumer traits, such as fashion innovativeness and fashion involvement, are important factors predicting male consumers' apparel recycling behaviors. Those male consumers who perceive fashion as important were more interested in apparel recycling than those males who put low importance on fashion. Male fashion innovators were less likely to recycle their unused and old apparel items. Further studies identifying antecedents of female consumers' attitudes toward apparel recycling are warranted.

KCI등재

5중년 남성의 드레스셔츠 착용 실태와 맞음새 조사 - 키 집단에 따른 차이를 중심으로 -

저자 : 안동주 ( Dong-joo An ) , 이정임 ( Jeong-yim Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 679-689 (11 pages)

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The purpose of this study was to investigate the wearing & fit of ready-made and online custom dress shirts by surveying middle-aged men aged 40-54 years in order to collect information necessary for making good fit dress shirts. Also, we analyzed whether there were significant differences in the actual wearing of dress shirts according to the stature of middle-aged men. The stature was classified according to KS K 0050 as R(157≤x<170) and T(170≤x<182). The 23 questionnaire items were divided into three categories: 'General purchasing behavior and wearing', 'Fit satisfaction of ready-made dress shirts' and 'Wearing and fit satisfaction of online custom dress shirts'. Through the results of the study, we could understand the actual wearing condition of ready-made and online custom dress shirts. Also, differences in stature groups were found. The significant differences according to the stature groups were found in the interest in fashion, the purchase criteria, the limitation of the shirt size selection due to stature and body shape, shirt size satisfaction, repair experience, dissatisfaction with purchase and the experience of purchasing online custom dress shirts. Suggestions should be made to improve dissatisfaction with stature groups in the ready-made dress shirts. In addition, the study confirmed the consumer demand for the online custom dress shirts. In order to activate the online custom market, the online custom dress shirts company needs to reduce consumer dissatisfaction and improve size suitability.

KCI등재

6어패럴 패턴캐드 간 패턴 제도 기능 비교 - 스커트 곡선 허리밴드와 소매 진동곡선 생성 과정을 중심으로 -

저자 : 김나래 ( Na Rae Kim ) , 한현숙 ( Hyun Sook Han )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 690-703 (14 pages)

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The purpose of this study is to help user understand the basic principles and interfaces of each program, and to provide a base material for the development of more efficient apparel CAD systems to compensate for each program's shortcomings by comparing the function of three apparel CAD systems: Yuka CAD, Opti-tex, and Style CAD. For this purpose, the skirt waistband and sleeve armhole line creation process were selected based on these two criteria. 1) There is a big difference between principle and method between CAD systems. 2) When CAD system is used rather than paper drawing process, the process is shortened and convenience is high. In this study, pros and cons and supplement point of each CAD system are suggested by comparing the functions of the CAD system performing the selected drafting process by four criteria: icon, key, method, and characteristic point. As a result of the study, it was confirmed that the three CAD systems differ in the basic principle and interface environment. As a result of analyzing the skirt waistband method function, it was confirmed that the band line is formed directly on the outline of the skirt and the band dart recognition function is the most efficient function and as a result of the analyzing the sleeve armhole line method function, it was confirmed that the curve generation function using the shape of the actual curve measure and the length adjustment function through the automation of the dimension calculation is the most efficient function.

KCI등재

7OWAS 기법을 활용한 건설업 근로자의 작업 자세 분석

저자 : 엄란이 ( Ran-i Eom ) , 이예진 ( Yejin Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 704-712 (9 pages)

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This study analyzed working postures using the Ovako Working Posture Analysis System (OWAS) to improve work clothes for construction workers. A video taken at a construction work site was stopped at regular intervals and the postures of relevant body parts proposed by OWAS was recorded. Additionally, based on analysis of the working postures code, the level of work action for each postures was classified from stage I to IV. General workers frequently straightened or bent forward at the waist, and used their legs to stand, bend, or walk. Wood workers moved extensively from the waist, keeping their legs relatively straight and their arms held below their shoulders, repeatedly tapping with a hammer weighing less than 10.0kg. Rebar bending workers mainly bent forward at the waist, with both legs bent or standing with one leg bent. Rebar transport and fixing workers walked with the waist straight, and occasionally one or both hands held above the shoulders. Their work also involved holding a hook, which weigh less than 10.0kg, in their hands, and the difficult task of lifting and placing long rebars, which weigh from 10.0 to 20.0kg or more. Concrete pouring workers bent or twisted their back to the side. Therefore, this study suggests that design goals should be different when developing workwear for each type of worker.

KCI등재

8베이직 바디스 입체재단법 비교 분석

저자 : 김영미 ( Young-mi Kim ) , 장정아 ( Jeong-ah Jang )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 713-721 (9 pages)

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This study aimed to develop a draping manual for the basic bodice to be available in colleges and industries. For this, draping methods mentioned in six different textbooks were comparatively analyzed. As for the research method, draping methods were compared by using training textbook, and basic bodices designed with muslin were assessed using the 5-point Likert scale. First, the draping methods of basic bodices were comparatively analyzed. The main baselines were set as the center front line, the center back line, the bust line, and the shoulder blade line. The position of dart was suggested based on the princess line, in both the front and the back. The value of dart was classified as a fixed size with any associated excess. The length of dart was set based on the bust point and shoulder blade point or a fixed size. The amount of ease was randomly set based on the fixed size, bust circumference, waist circumference, interscye length, armholes and shoulder lines, or the worker's intuition. Second, according to the appearance evaluation of the patterns, the following patterns obtained the highest scores: A pattern 2.5cm away from the B.P point of the waist dart and shoulder dart in the frontal appearance, a pattern of 0.6~0.7cm ease for the front armhole, a pattern with an ease of 1.2cm in the bust and 0.6cm in the waist. As for back appearance, the pattern in which the point of waist dart is 2~3cm from the bust line received the highest score.

KCI등재

93D 디지털 기술을 활용한 시니어 남성 기성복 피팅용 드레스폼 개발에 관한 연구

저자 : 도월희 ( Wolhee Do ) , 최은희 ( Eunhee Choi )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 722-732 (11 pages)

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This study was to develop a dress form that is highly representative of the body shapes of senior men in their 50s and 60s. And this research was compared the measurements and forms of three different dress forms available in the market, in order to analyze the body type and suitability and provide a standard for developing and utilizing the dress forms. After extracting the body shapes of the senior men's 3D shape, the body type that is curvature on the back prevalent among senior men, was chosen. The dress form was created as follows: 3D modeling and rendering, printing with a FDM-type 3D printer. The dress forms were 3D-scanned and the 3D data was analyzed - classification drop value, area deviation, compared horizontal section and vertical section. The results were as follows: This suggested that the area deviation amount at the chest and hip circumference levels was larger in the commercial products than in the dress form in this study, while that at the waist circumference level was larger in the dress form in this study. The vertical length of the lateral shoulder point-waist circumference was smaller, the side shape showed severe curvature on the back, and the waist circumference was larger in the senior men dress form than the commercial products. The dress form developed in this study reflected the body type of senior men and, therefore, were suitable for fitting when creating clothes for senior men.

KCI등재

10국내 여성복 브랜드의 바지 치수체계 분석 및 연령 집단별 치수체계 설정에 관한 연구

저자 : 백혜윤 ( Hye Yoon Baek ) , 송화경 ( Hwa Kyung Song )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 20권 6호 발행 연도 : 2018 페이지 : pp. 733-743 (11 pages)

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This study aimed to investigate whether women's wear brands' sizing systems for pants item are reflecting body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems of pants item. Distribution of waist circumference and hip circumference of brands' sizing systems were compared with size distribution of women in the 7th Size Korea data. The sizing systems of brands targeting 20-30s covered 28.3% and those of brands targeting 40-50s covered 27.3%, while those of brands targeting 30-40s covers 46.6%. Regarding the body types, 80% of 20-30s target brands reflected normal type which is the average body type. However, all 40-50s target brands reflected normal type while 57.8% of women aged 40-50s had large waist shape. The 30-40s target brands reflected body types the best among target age groups since the body shape distribution of the brands was similar to that of 30-40 year old woman in Size Korea. For each age group, 6 sizes with 25.2~27.8% coverage rates were proposed. The 70-91, 73-91, 73-94 sizes were overlapped between the 20-30s and the 30-40s groups. The 76-91, 76-94, 79-94 sizes were overlapped between the 30-40s and 40- 50s groups. Pants size has been found to increase in waist circumference compared to hip circumference as age increased.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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(2006)홍길동41회 피인용

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