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JOURNAL OF THE KOREAN SOCIETY OF CLOTHING AND TEXTILES

  • : 한국의류학회
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수록정보
수록범위 : 1권1호(1977)~42권6호(2018) |수록논문 수 : 3,555
한국의류학회지
42권6호(2018년 12월) 수록논문
최근 권호 논문
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KCI등재 SCOPUS

1나르시시스트는 가까운 타인의 패션제품 모방 구매에 어떻게 대처하는가? -모방자의 사회적 지위에 따른 차별화 전략-

저자 : 김응태 ( Eung Tae Kim ) , 장주연 ( Ju Yeun Jang ) , 박지수 ( Jisoo Park )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 897-908 (12 pages)

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This study investigates the effect of mimicry buying on differentiation behavior in the context of fashion product consumption. Merging insights from social identity theory, optimal distinctiveness theory and previous research on narcissism, this article presents ingroup-outgroup categorization, narcissistic tendency and social status to serve as boundary conditions of this effect. Experiment 1 supports the hypothesis that more differentiation behavior against mimicry buying is reinforced when the mimicker is an in-group member compared to an out-group member. Based on this result, we conducted Experiment 2 to understand the effect of narcissistic tendency and mimicker's social status on differentiation behavior in the in-group context. The results show that the effect of narcissistic tendency on differentiation behavior is mediated by a perceived distinctiveness threat when the mimicker is an in-group member. In addition, this mediating effect is moderated by the mimicker's social status. Narcissistic tendencies have a direct negative effect on differentiation behavior when the mimicker is an in-group member with a high social status. However, high narcissistic tendency induces a more distinctiveness threat when the mimicker is an in-group member with a low social status. This then results in a greater differentiation behavior. Implications for marketers and suggestions for future research are also discussed.

KCI등재 SCOPUS

2온라인 패션 유통업체의 오프라인 채널 확장에 대한 소비자 평가와 채널 통합 수준

저자 : 박신영 ( Shin Young Park ) , 이유리 ( Yuri Lee ) , 최윤정 ( Yun Jung Choi )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 909-923 (15 pages)

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Online retailers' offline channel expansion is rapidly growing as an important consumer incentive strategy, despite the enormous initial costs of establishing a store. This study focuses on the offline channel operation of online shopping malls, and examines the effects and influencing factors of the channel expansion strategy from a consumer perspective. In-depth interviews were conducted with ten customers in their 20s and 30s who had visited online retailers' stores or purchased products. Major issues were extracted based on the framework of a channel effect mechanism proposed by Cao and Li (2015). Subsequently, it was found that existing online retailers could enhance brand image and perception by expanding their channels to offline stores. It was also emphasized that the consumer trust on the quality of the product in offline stores is a key variable, and it has a significant influence on consumer's continuous purchase and revisit intention. This study showed that borderless channel integration was the most important task when expanding channels of online retailers. So it will be necessary to strive for an omni-channel strategy so that channel integration can be strategically executed and consumers can interact regardless of channels.

KCI등재 SCOPUS

3한국 전통복식 여밈의 변화와 미적 특성

저자 : 김소희 ( So-hee Kim )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 924-942 (19 pages)

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This study is to understand the symbolism and meaning of Yeomim in Korean traditional clothing. Throughout the study, literature research and analysis have been conducted along with empirical studies. The results of the study are as follows. First, there are three types of Yeomim for Korean clothing. Various methods of Yeomim use different materials for tying clothes such as straps and buttons. Second, when we investigate how Yeomim of Korean clothing has evolved, left and right type of Yeomim had coexisted in ancient times and Dae had been used mainly to tie clothes. The Yeomim method has used various materials since the Goryeo Dynasty. During the Joseon Dynasty, right type Yeomim dominated with majority using Goreum. Third, Hanbok has consistently evolved with a unique bonding style that uses rectangular strap for Yeomim, from the ancient times. The particular Yeomim method of twisting a rectangular strap represents the circularity of space. In addition, Yeomim with a strap is characterized by the beauty of how its form can be highly flexible depending on the human body or location of Yeomim, which corresponds to an unbalanced and asymmetrical natural beauty unique to Korea.

KCI등재 SCOPUS

4한국 남자 군인 방한복의 인간공학적 패턴 개발

저자 : 한현숙 ( Hyunsook Han ) , 한현정 ( Hyunjung Han )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 943-961 (19 pages)

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This study was to develop an ergonomic Korean male military winter jackets (inner and outer) pattern. First, we developed a prototype pattern and sample jackets based on a previous investigation for fitness and motion suitability of Korean male military winter jackets and evaluated fitness and motion suitability by a wearing test. The evaluation results were positive with an over 3.0 (5.0 Likert scale) for both the inner and outer jacket. However, a relatively low score was shown in the sleeve length and collar front height at the inner jacket and shown in hem circumference, neck circumference, elbow and front neck at the outer jacket. Next, we developed the secondary pattern and sample jacket reflecting the prototype evaluation result and executed expert evaluation. The result showed that the ease amount was appropriate (except for the collar back height) and the appearance was good. Finally, we developed a final pattern that showed good results after evaluation at a Korean military army base.

KCI등재 SCOPUS

5리테일 매장에서 소비자 구매결정에 미치는 사회적 존재의 영향 -쇼핑동반자, 다른 고객, 판매원-

저자 : 박경애 ( Kyungae Park )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 962-976 (15 pages)

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This study examined: 1) the influence of 3 social presence types including shopping companions, other consumers, and sales associates on the consumer's purchase decision at a retail store; 2) the difference in the influence by shopping situation involving shopping together or shopping alone; and 3) the differences by consumer susceptibility to social influence and self-confidence. The study conducted three experiments with the retail shopping scenario manipulating consumer's positive self-evaluation, but lack of confidence after trying on a clothing product. Experiment 1 and Experiment 2 examined the positive influence of social presence while Experiment 3 examined the negative influence. The results showed that the positive comment of a shopping companion had the highest influence on the purchase decision. Such impact was more observable under the low susceptibility to normative influence. The negative comments of sales associate and shopping companion lowered the purchase decision. There was no difference by shopping situation. The results imply that influences of social presence on the consumer's purchase decision are different by positive or negative comments and such influences are not different by shopping situation.

KCI등재 SCOPUS

6온라인 추천 상품의 제시방법이 웹사이트 이용의도에 미치는 영향 -심적 시뮬레이션의 매개효과를 중심으로-

저자 : 이하경 ( Ha Kyung Lee ) , 안서원 ( Sowon Ahn )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 977-987 (11 pages)

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This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.

KCI등재 SCOPUS

7한국인 성인 남녀의 머리 및 얼굴 부위 측정치 통합분석

저자 : 전은경 ( Eunkyung Jeon ) , 문지현 ( Jeehyun Moon )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 988-1001 (14 pages)

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The head and face are the most complicated structures of the human body. However, unlike apparel products, many of the head and face related products are produced in unisex or one-size-fits-all. Therefore, it is necessary to provide a practical analysis that reflects these size structures. This study analyzed head and face measurements of men, women, and both men and women; its purpose lying in clarifying the differences and commonalities between the measurements of men and women and discovering the possibility of integrating analysis on measurements of men and women. 3D face and head measurement data of men and women from 20 to 29 years-old from Size Korea's 6th human body size data were analyzed for this study. The mutual 9 factors were extracted as the results of the three factor analyses (both men and women) separately and men and women integrated. However in the cluster analysis based on the 9 factors, men and women showed mutual characteristics and different landscape in group types and distribution. The commonalities and differences between men and women observed in this study should be applied to the sizes of head and face products.

KCI등재 SCOPUS

8길원형의 목옆점 위치와 어깨각도 변화에 따른 가상착의 비교

저자 : 박선희 ( Sunhee Park ) , 이예진 ( Yejin Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 1002-1015 (14 pages)

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In this study, we analyzed the results of virtual clothing simulation according to the difference in the lateral neck point as well as the front and back shoulder inclination angles of the bodice foundation. Lim's (2016) (S) and Lee's (1999) method (L) were selected as the different setting for the lateral neck point. S1, S2, L1 and L2 were developed by changing the shoulder inclination angles. The SND and LND were developed by removing the darts in the S and L, respectively; in addition, the SND1, SND2, LND1, and LND2 were developed with different shoulder inclination angles. The results of S and L were similar with only slight differences observed in the armhole shape. However, the results of SND and LND were very different. The patterns of the S series were similar to each other, but the patterns of the L series were different. In addition, the patterns of the SND and LND series could not find a similar trend.

KCI등재 SCOPUS

9Effect of Chitosan and Tannin Treatment on the Functional Manifestation of Coptidis Rhizoma Dyed Fabrics

저자 : Soo Jin Ryu , Hyun Sook Bae

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 1016-1024 (9 pages)

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Lifestyle of Health and Sustainability (LOHAS) influences the development of hygienic and health-oriented functional textile products; consequently, there has been an increase in the prospects for environmentally friendly natural dyeing products with functional and sensitive characteristics. Therefore, the present study expresses a functional manifestation on fabrics by treatment with chitosan and tannin using natural Coptidis Rhizoma. Cotton and wool fabrics dyed with Coptidis Rhizoma after treatment with chitosan and tannin. Consequently, the antibiosis of fabric dyed with Coptidis Rhizoma was excellent with 99.9% bacterial reduction for Staphylococcus aureus and Klebsiella pneumoniae in both fabrics. The deodorization rate was more than 90.0% in both fabrics after 120 minutes. The UV-A protection rate was 88.2% and the UV-B protection rate was 87.7% for cotton. The UV-A protection rate was 88.2% and the UV-B protection rate was 84.3% for wool fabric. Therefore, both of the dyed fabrics showed excellent UV protection by treatment with only chitosan and tannin, without mordants. Therefore, chitosan and tannin treatments were able to manifest functionalities in the fabrics dyed with Coptidis Rhizoma.

KCI등재 SCOPUS

10스포츠 및 여가 활동 참여동기에 따른 세분시장별 애슬레저 웨어 제품구매행동의 비교연구

저자 : 김세나 ( Se Na Kim ) , 오경화 ( Kyung Wha Oh )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 42권 6호 발행 연도 : 2018 페이지 : pp. 1025-1038 (14 pages)

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This study identifies the socio-psychological factors on athleisure wear purchase behavior and focuses on the effects of participation motives in sports leisure activity. This research compares athleisure wear purchase behavior among the three groups segmented by participation motives for sports and leisure activity. An online survey on male and female consumers between the ages of 20 and 50 provided 319 responses that were analyzed using SPSS 20.0. The factor analysis and reliability analysis, cluster analysis, variance analysis, Duncan test, and Chi square test were conducted. The results were: 1) From a result of the factor analysis on consumers' sports leisure participation motives clearly showed factorial structures including social interaction, physical health, and pleasant feeling. 2) Cluster analysis indicated three groups of participation motives in sports and leisure activity such as passive motivating type, social interaction type, and wellness type. 3) Consumer groups showed significant differences in purchase reasons, preferred brands, product items, and pursued performance attributes for purchasing athleisure wear products.

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