간행물

유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회(구 한국유통정보학회)
  • : 사회과학분야  >  경영학
  • : KCI등재
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  • : 연속간행물
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  • : 2384-0145
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수록정보
수록범위 : 1권0호(1998)~23권5호(2020) |수록논문 수 : 854
유통경영학회지
23권5호(2020년 10월) 수록논문
최근 권호 논문
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KCI등재

1상호작용성과 관계품질이 라이브 스트리밍을 이용한 소셜커머스에서 소비자의 구매의도에 미치는 영향

저자 : Ruixue Song , 임승희 ( Seung-hee Im )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 5-20 (16 pages)

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Purpose: Live streaming service has been adopted by many sellers in social commerce. However, there has been limited attempts to identify consumers' purchase behavior in social commerce via live streaming. In particular, research has not investigated the structural relationships between variables in terms of mediating and moderating effects. Therefore, the study examined the mediating effect of social presence and flow for the relationships among interactivity, relationship quality, and consumers' purchase intention. The study also examined the moderating effect of social support for the relationships among social presence, flow, and consumers' purchase intention.
Research design, data, and methodology: The study conducted survey using self-reported questionnaire. The study sampled consumers in China and 205 samples used for the analysis. Regression analyses with bootstrapping and hierarchical regression were conducted to test hypotheses.
Results: The results showed that social presence mediated the relationship among interactivity, relationship quality, and consumers' purchase intention. Also, flow mediated the relationship among interactivity, relationship quality, and consumers' purchase intention. Results of the moderating effects revealed that social support moderated for the relationship among social presence, flow, and consumers' purchase intention. Further, the moderated mediation analyses found that social presence and flow mediated the relationships among interactivity, relationship quality, and purchase intention only when consumers' perceived high levels of social support. 
Conclusions: The findings suggest that interactivity and relationship quality can increase consumers' purchase intention through perceived social presence and flow. Also, the findings of the study show that perceived social support can enhance the positive effects of interactivity and relationship quality via social presence and flow in social commerce using live streaming.

KCI등재

2체험경제이론을 적용한 중국 신소매 신선식품마트의 선호도 및 재이용의도에 관한 연구

저자 : 류미현 ( Mi-hyun Ryu )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 21-38 (18 pages)

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Purpose: China faces a new distribution age and new retail fresh food marts are expanding in forms that reflect the desires of consumers who place importance on existing online convenience and offline experiences. Therefore, analysis was conducted on the effects of variables related to the Experience Economy Theory, food safety perception, and involvement on preference and reuse intentions to aid in the understanding of Chinese new retail fresh food mart users. This study may be able to provide businesses with basic material for the establishment of marketing strategies for the enhancement of Chinese fresh food mart user preference and reuse intentions.
Research design, data, and methodology: This study conducted online surveys on new retail fresh food mart users in their twenties and older residing in China and a total of 298 surveys were used in the final analysis. Statistical analysis was conducted using confirmatory factor analysis and correlation analysis.
Results: The main research results were first, of Experience Economy Theory variables, entertainment factors, esthetic factors, food safety perception, and involvement had a positive effect on preference. Second, food safety perception and preference had a positive effect on new retail fresh food mart reuse intentions. Third, analysis conducted on the effects of all variables on reuse intentions showed that food safety perception and preference had direct effects on reuse intentions and the Experience Economy Theory variables of entertainment factors, esthetic factors, and involvement only had indirect effects through preference. Comparisons of effect sizes showed that preference had the greatest effect on reuse intentions and following were entertainment factors, food safety perception, involvement, and esthetic factors, in that order.
Conclusions: To enhance new retail fresh food mart reuse intentions, services must be provided with a focus on measures to heighten preference. In particular, considerations should be made for entertainment factors, esthetic factors, and involvement for preference enhancement and markets should establish marketing strategies for sub-divided consumer groups.

KCI등재

35G 이동통신의 IoT 서비스를 위한 액세스 서비스 어플리케이션 선호 요인 연구

저자 : 오영삼 ( Young-sam Oh )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 39-49 (11 pages)

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Purpose: The purpose of this study was to find heightened awareness of the value of 5G service as a communication service that is accelerating day by day. As long as users pay more for the intended value of a mobile communication service and consider it as a value, the focus is on what it is.
Research design, data, and methodology: To explain this research model, first, the value of utility was set as service convergence, application value, and shared value, and it was selected as a variable to explain whether it contributes to the increase or decrease of application service. Second, the recognition of the value of effectiveness is selected as ease of network access, ease of interaction, result confirmation, and error resolution, and finally, continuous use by measuring the degree of difficulty in the process of using Iot-based application services.
Results: First, service providers should provide a stable system by properly fusion with hardware such as diversity of application services, transmission speed for using services, and relief of limited data usage. Second, it can be seen that service providers can use large-capacity data services in real time, and that the value of applications that can be used anytime is very high. It can be seen that service users value the economic value of sharing a single content service without restriction of place and time using different terminals by providing a shared rate plan in terms of sharing economy.
Conclusions: The service provider should provide network access easily and quickly, and take into account the characteristics of the always-on portability of mobile portable terminals. Therefore, service providers should be able to access the desired information service anytime, anywhere. The high speed represented by the existing 4G/LTE or the current 5G is also important. And you should be able to connect to an easy and fast network.

KCI등재

4멀티소싱을 위한 공급사슬의 최적 구매비율 결정에 관한 연구

저자 : 추봉성 ( Bong-sung Chu )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 51-61 (11 pages)

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Purpose: For successful SCM (supply chain management) which is an advanced technique with the aim of coordinating all processes of the supply network, a strategic sourcing leading to a flexible organization is often the first priority of the decision-making with rapidly changing business environment. In this paper, after discussing a multi-sourcing strategy which supports to remove uncertainties coming from a mismatch between supply and demand, the optimal sourcing ratio considering both supply risks and the expected profit is analyzed.
Research design, data, and methodology: We design a m-1-m type supply chain where a distributor who has multiple-supplier for sourcing and clients as a profit source aims to maximize the expected profits. For formulation of the model, we assume that: (1) Inventory disposal is allowed so that the distributor can obtain additional gains based on salvage value. (2) Value of commodities can clearly be changed by supply risks and market value of each network. (3) Risk level by supply networks is considered. We use a genetic algorithm for the optimal sourcing ratio which is widely used to solve optimization problems.
Results: We examine simple examples based on the formulated model, and shows how our approaches can effectively be used to obtain the optimal solutions. Two cases are discussed according to risk level of supply chain. In case 1 with low risk level (≤0.2), a network 5 (20.58) has the highest ratio while a network 3 has the lowest ratio (8.53%). And a case 2 shows the optimal sourcing ratio from the view point of a high risk level (≤0.4) in which a network 2 has the highest ratio (26.32%).
Conclusions: We have outlined in this paper the way to optimize souring ratios in m-1-m supply chain. We formulated a model based on supply risk and the expected profit, and showed applicability of analysis from numerical analysis.

KCI등재

5생활밀착형 부동산앱 정보의 질에 대한 주택소비자 인식 차이

저자 : 이재은 ( Jae-eun Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 63-75 (13 pages)

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Purpose: With the recent vitalization of the life-friendly distribution market, more housing consumers are using real estate apps to trade houses. Given this situation, the purpose of this study is to examine the necessity for reestablishing consumer awareness about the quality of information provided by real estate apps and the standards for consumer values to be considered when trading houses.
Research design, data, and methodology: This study Implemented a survey on consumers with experience in making transactions using real estate apps. A total of 164 copies were used for the analysis excluding the unfaithful response and A 7-point Likert scale was used. In this study, T-test, one-way ANOVA, and factor analysis were performed using the SPSS.24 program.
Results: Based on the analysis, differences in consumer awareness about the quality of information on real estate apps were found to be t=1.63, p=0.11. This result had a higher p-value than the significance level of p=0.05, and the existing hypothesis was rejected. This phenomenon is interpreted to mean that there are no differences in awareness about the quality of real estate app information between men and women. Differences according to the age group were found to be F=0.89, p=0.45. This result had a higher p-value than p=0.05, and the hypothesis was rejected as well. The results of this study reflect the convenience of real estate apps increased by the no-contact trend of information-oriented society and COVID-19. Moreover, Factor analysis results showed that consumers consider locational values, stability values, and economic values when choosing houses.
Conclusions: The quality of app information must be managed systematically in order to prevent damages from flooding real estate apps and increase the satisfaction of consumers in the market. This effort should be accompanied by an institutional strategy.

KCI등재

6소프트웨어 기업에 대한 R&D 보조금 지원의 일자리 창출 효과

저자 : 이해춘 ( Hae-chun Rhee ) , 김남현 ( Nam-hyun Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 77-90 (14 pages)

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Purpose: This study is to analyze the impact of the government's R&D subsidy support for software companies on job creation. In particular, the net employment effect of the business is estimated by comparing differences in employment between beneficiary companies and non-beneficiaries that received the government R&D subsidy support. In the case of using data that distinguishes between companies that have actually received subsidies from those that are not, more significant results can be performed than simply analyzing the relationship between the government R&D subsidy, expenditures, and employment, through which the government's policy on subsidies support projects.
Research design, data, and methodology: Data on the beneficiaries and non-beneficiaries of the government R&D subsidy support for three years from 2014 to 2016 were collected. The PSM method is used to determine the employment effect of the government R&D subsidy support for beneficiary and non-beneficiary groups. Companies that received technical funding differ in whether or not they are supported during the period 2014-2016. Thus, after classifying the beneficiary firms and non-beneficiary firms that received R&D funding for SW companies by using PSM, the employment effects of SW companies were identified using DID.
Results: The ATT estimate from 2014 to 2016 showed a significant positive, confirming that the government R&D subsidy support has the employment effect of SW firms. As a result of ATT, the government R&D subsidy support showed the largest and most significant employment effect in 2015. The results of DID analysis of 2014-2015 had a greater employment effect than 2015-2016, and the cumulative of 2014-2016 was also statistically significant.
Conclusions: The government R&D subsidy support for SW firms is creating jobs of company's R&D manpower. It was proved that the beneficiary firms increased production through R&D and had the effect of increasing employments in terms of production increase. Therefore, employment-friendly R&D support policies for SW firms have a policy effect.

KCI등재

7소비자생활협동조합 이사회의 유대강도가 조직의 성과에 미치는 영향

저자 : 박성순 ( Sung-soon Park ) , 이상윤 ( Sang-youn Lee ) , 서진선 ( Jinseon Seo )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 91-108 (18 pages)

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Purpose: This study investigates the effects of the internal and external tie strength of the board of directors (BOD) on the performance in Consumer Co-operatives, which provide consumer-members with goods, especially eco-friendly food and products in South Korea. Co-operatives based on the principle of democratic governance can make their core competence through unique resources and trust of co-operatives. It is hypothesized that the strong tie of BODs improves the performance of consumer co-operatives because if the tie of BODs is strong, information and knowledge would be better shared among members, which would help to improve the ability to solve the problems of organizations.
Research design, data, and methodology: This study uses multiple regression models to analyze the relationship between the tie strength of BODs and performance. The tie strength of BODs has three parts: the tie strength within a BOD of each co-operative; the tie strength between a BOD and the other co-operatives; the tie strength between a BOD and local government. Organizational performance is sub-categorized into three: social, democratic and business performance. We targeted 95 iCOOP consumer co-operatives and distributed questionnaires to their BODs. The final sample is composed of 371 board members from 65 iCOOP consumer co-operatives.
Results: The regression results show that the tie strength within a BOD as well as the tie strength between a BOD and the other co-operatives have significantly positive relation to democratic and business performance. All exploration variables, however, do not affect social performance of co-operatives and the tie strength with local government is not related to any performance dimension.
Conclusions: The results mean that if consumer co-operatives seek to have better democratic governance and to improve business performance, they should pay more attention to and strengthen the tie within a BOD and ties with other co-operatives through various activities and policies.

KCI등재

8기후변화 요인이 우리나라 유통 및 운송산업 주식시장에 미치는 영향 분석

저자 : 안경애 ( Kyung-ae Ahn ) , 김태영 ( Tae-young Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 109-120 (12 pages)

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Purpose: In this study, we analyzed the impact of climate change on investor decisions in the stock market and KOSPI and KOSDAQ markets. These studies are conducted in the field of behavioral finance and analyze the impact of climate and weather changes on investors' psychological state in the asset market. In other words, we will examine whether this phenomenon appears in the Korean stock market due to the influence of biased characteristics related to investor bias on the asset market.
Research design, data, and methodology: As a model for the empirical analysis of this study, we used a random intercept model that takes into account the time covariates among the Longitudinal and multilevel mixed effect models. In other words, in this study, we examined weather factors such as temperature, precipitation, wind speed, and daylight ratio, as well as the impact on PM-10 and Korea's KOSPI and KOSDAQ's profitability and transaction volume, and KOSPI and KOSDAQ markets are divided into industries as a whole and distribution and transportation industries.
Conclusions: The KOSPI index for all industries shows a negative relationship in which monthly average precipitation, heat wave occurrence, and particulate matter concentration increase. In the case of the distribution industry, the increase in the average number of heat wave occurrence and particulate matter has a negative impact on the stock index, and the increase in the average number of heat wave occurrence in the transportation equipment and warehousing industry has a negative impact on the stock index and the negative impact on the distribution industry. In the KOSDAQ market, the rise in average temperature is advantageous to the stock index, but the increase in average heat wave occurrence and deviation between precipitation and particulate matter have a negative impact on the stock index.

KCI등재

9중국 온라인쇼핑 체험마케팅이 태도, 구매의도, 구전의도에 미치는 영향

저자 : Lili Dai , 김준성 ( Joon-sung Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 121-135 (15 pages)

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Purpose: This study was conducted to study the effect of online shopping mall experience marketing in China on consumer behavior. Through this study, we tried to find out which factors of experience marketing affect consumer attitude, purchase intention, and conversational intention. In addition, by analyzing the effects of consumer attitude and purchase intention in forming conversational intention in experience marketing, this study aims to present a direction for the establishment of an online shopping mall experience marketing strategy in China. 
Research design, data, and methodology: For the purpose of this study, an online survey was conducted on consumers with experience in using online shopping malls in China, and 246 valid samples were finally analyzed. Descriptive statistics frequency analysis, factor analysis, and reliability analysis were performed using the SPSS 25.0 statistical package program, and regression analysis and mediating effect analysis were performed to verify the hypothesis.
Results: As a result of the study, it was confirmed that the five experience marketing factors, sense, feel, recognition, behavior, and relationship, had a positive effect on consumer attitude, and that behavior, sene, and recognition experience had a greater effect. In addition, it was found that behavior experience had the greatest influence on purchase intention and recognition experience on conversational intention. Finally, it was confirmed that consumer attitude and purchase intention exert a mediating effect in the influence between recognition experience and conversational intention.
Conclusions: If experience marketing factors can be combined with each other to provide various marketing solutions, it is meaningful to secure very strong strategic means for companies and marketers. To this end, companies need to reinforce experience marketing solutions first, and in particular, they need to provide a variety of behavior experiences, sense experiences, and recognition experiences.

KCI등재

10인터넷 개인방송 BJ속성 및 시청동기가 시청자의 선물증여의도에 미치는 영향

저자 : Yun-tao Song , 이종호 ( Jong-ho Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 23권 5호 발행 연도 : 2020 페이지 : pp. 137-152 (16 pages)

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Purpose: This study intends to analyze Chinese viewers' purchase intention of gift giving and to analyze the positive effects on Chinese view's intention with the variables by using the research model. The aims of this study investigated to find out how BJ attributes and viewing motivation affect the viewers' purchase intention of personal broadcasting in China. We consider BJ attributes, viewing motivation as evaluation criteria, also recognized as objectives for purchase intention of gift giving.
Research design, data, and methodology: Based on theory of Purchase Intention of gift giving, the concept of purchase intention was assessed by two factors: a) BJ attributes, and b) viewing motivation to test the proposed hypotheses. The survey was conducted for 5 days, from May 24 to May 28, 2020. Used SPSS 23.0 and AMOS 23.0, factor analysis and regression, Cronbach's alpha and correlation were tested. 405 samples were used for this analysis.
Results: As a main result, BJ attributes and viewing motivation exerted significant effects on viewers' purchase intention of gift giving. The results showed that the BJ attributes and viewing motivation had a positive effect on purchase intention of gift giving. The findings of this thesis are as follows: Firstly, BJ attributes factors were divided into two categories like product properties and viewing motivation. Second, BJ attributes and viewing motivation had a positive impact on purchase intention of viewers' gift giving respectively.
Conclusions: The impact of BJ attributes and viewing motivation on viewers' perceived value of personal broadcasting in China can be seen as a universal psychology of viewers' who trust BJ attributes such as Professionality, Attractiveness, Credibility, and Intimacy. The results offer some insights into the extended model and have important managerial implications for personal broadcasting enterprise. As the findings of this thesis show, all strategic orientations have a significant and positive effect on the ability of innovation. At the same time, MCN company must pay attention to BJ attributes. As the relationship between the BJ attributes and viewing motivation were positive and significant, personal broadcasting companies and MCN should have a comprehensive strategic orientation of focus on strengthening these factors.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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2미국의 비트코인 규제

(2006)홍길동심리학41회 피인용

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2미국의 비트코인 규제

(2006)홍길동41회 피인용

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해당 간행물 관심 구독기관

경희대학교 중앙대학교(서울) 서울대학교 연세대학교 한국방송통신대학교
 122
 105
 52
 46
 45
  • 1 경희대학교 (122건)
  • 2 중앙대학교(서울) (105건)
  • 3 서울대학교 (52건)
  • 4 연세대학교 (46건)
  • 5 한국방송통신대학교 (45건)
  • 6 고려대학교 (37건)
  • 7 홍익대학교 (34건)
  • 8 한양대학교 (33건)
  • 9 인하대학교 (33건)
  • 10 동국대학교 (32건)

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