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수록정보
수록범위 : 1권1호(2014)~4권3호(2017) |수록논문 수 : 102
Journal of Marketing Thought
4권3호(2017년) 수록논문
최근 권호 논문
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1Investigating the Determinants of Customer Satisfaction, Switching Barriers, and Loyalty in the Mobile Telecommunications Service

저자 : ( Inyoung Cho ) , ( Yoon C. Cho )

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 3호 발행 연도 : 2017 페이지 : pp. 1-10 (10 pages)

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Customer satisfaction, switching barriers, and customer loyalty are significantly important concepts to stakeholders in the mobile telecommunications market because luring new customers is very costly to carriers in a mobile telephone service that has already entered a mature stage, (Kim and Yoon, 2004; Kim, Park, and Jeong, 2004). The purpose of the study is to investigate i) effects of determinants on customer satisfaction and switching barriers, ii) effects of customer satisfaction and switching barriers on loyalty, iii) effects of brand image on loyalty, and iv) effects of customer satisfaction, switching barrier, and brand image on relative attitude and repeat patronage in the mobile telecommunications service. This study conducts an online survey and applies regression analyses. This research provides policy, managerial, and academic implications for the mobile telecommunications service.

2Are Exchange Partners Opportunistic in a Volatile Environment? : The Moderating Effect of Trust

저자 : ( Min Jung Kim ) , ( Hyun Woo Lim )

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 3호 발행 연도 : 2017 페이지 : pp. 10-16 (7 pages)

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Manufacturers in volatile environment are more conducive toward opportunism. It is important for a firm to restrain opportunism which is lead to increase the costs of transactions characterized by volatility for their entire strategies. Although a wealth of research has already addressed opportunism, research on the relationship of environmental volatility and supplier opportunism is still rare, especially in a situation with trust. This study examines how exchange partners' opportunism is influenced by environmental volatility under conditions with trust. The conceptual framework proposes the relationships of the model. As a result, this research can suggest a predictable direction, providing theoretical and practical implications.

3Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy: The Case of Accommodation

저자 : ( Yeonju Jung ) , ( Yoon C. Cho )

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 3호 발행 연도 : 2017 페이지 : pp. 16-26 (11 pages)

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The sharing economy, facilitated by the development of information technology plays a crucial role in our society by providing benefits but with various concerns. The market of the sharing economy has grown explosively in recent years, so related studies have also gradually increased (Kim and Cho, 2016). By classifying existing and potential users, the purpose of this study is to examine i) how utilities such as transaction, social, sustainability, technology, the economy, and trust affects attitude; ii) how attitude affects satisfaction and intention to use; iii) how satisfaction affects loyalty; and iv) how intention to use affects the expected satisfaction of sharing accommodations. This study collects data through a survey and applies quantitative analyses such as factor, regression, and ANOVA. The results reveal that there are different effects for existing and potential users. This study provides theoretical, managerial, and policy implications for future analysis of the relationship between perceived utilities and customers' attitudes.

4Social Capital and Supplier Performance: The Role of Information Sharing

저자 : ( Jihoon Lee ) , ( Sean Yim ) , ( Ikseung Kim )

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 3호 발행 연도 : 2017 페이지 : pp. 26-40 (15 pages)

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Social capital has been a significant concept, not only in marketing, but also in other areas, such as sociological and; psychological research. Previous studies have examined the link between social capital and competitive improvement or firm performance. But there are few empirical studies on supplier performance. The main purpose of this study is to investigate the relationship between social capital (repeated transactions, trust, Social-interaction tie, solidarity) and supplier performance and to examine the mediating effect of information sharing, particularly between manufacturers and suppliers in Korea. In this study, we divided social capital into three dimensions: structural dimension (social interaction tie, repeated transaction)/ relational dimension (trust), and a cognitive dimension (solidarity). Data were collected form Korean semiconductor suppliers by survey, and 390 of 450 data were analyzed by multiple regression model and stepwise mediation analysis by SPSS. The results demonstrated that social capital is an important prerequisite of both information sharing and supplier performance. The positive relations of social capital, information sharing, and supplier performance are supported. The factors of social capital turned out to have a positive impact on information sharing and supplier performance. Our study contributes to expanding the previous studies of social capital and information sharing

5The Impact of Official Development Assistance on the Human Development Index

저자 : ( Amanuel Habtetsion Berhane ) , ( Yoon C. Cho )

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 3호 발행 연도 : 2017 페이지 : pp. 40-49 (10 pages)

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The objective of this study is to examine the impact of Official Development Assistance (ODA) on Human Development Index (HDI) in developing countries. The results of the study found that net GDP, Institutions measured by CPIA, and personal remittances has significant positive effect on HDI, while population growth, military expenditure as percentage of GDP and CO2 emissions has significant negative effect on HDI. This study provides managerial and policy implications for the importance of the impact of official development assistance with human development index

6The Effect of THAAD on Korean Consumers and Distributors

저자 : ( Tae Young Kwon ) , ( Woosuk Kim ) , ( Ha Young Kang )

발행기관 : 재단법인 서암순창장학회 간행물 : Journal of Marketing Thought 4권 3호 발행 연도 : 2017 페이지 : pp. 49-66 (18 pages)

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Recently, Korea has received economic retaliation from China due to the deployment of THAAD (Terminal High Altitude Area Defense). The damage caused by China's retaliation for the deployment of THAAD is serious, and because of these economies in China, distributors in Korea have recently been greatly influenced. At this point, THAAD also influences Korean industry and political status, as well as disputes between Korea and China. Therefore, we discuss the effect of THAAD on Korean consumers and distributors. Finally, we suggest implications from comparison with other political disputes and their effects on each country and on their own solution.

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