간행물

호텔리조트연구 update

Journal of Hotel & Resort

  • : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회)
  • : 사회과학분야  >  경영학
  • : KCI등재
  • :
  • : 연속간행물
  • : 격월
  • : 1598-7760
  • :
  • : 호텔리조트연구(~2005) → 호텔리조트카지노연구(2005~) → 호텔리조트연구(2008~)

수록정보
수록범위 : 1권1호(2003)~20권1호(2021) |수록논문 수 : 957
호텔리조트연구
20권1호(2021년 02월) 수록논문
최근 권호 논문
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The employees could draw job engagement and innovative behavior through the consistency of perceived organization, job, and supervisor, which could have positive effects on organizational performance, so the fit becomes a very important element for companies. Thus, this study verified the influence relations of person-environment fit, job engagement, and innovative behavior, targeting total 298 employees working for five star hotels in Seoul region. In the results of this study, the person-organization fit and person-job fit of person-environment fit had significantly positive(+) effects on job engagement while the person-supervisor fit did not have significant effects on it. Also, the job engagement had significantly positive(+) effects on innovative behavior. Eventually, as the personal characteristics of employees are highly fitter with organizational culture, operating methods, and job goals of hotel, the job engagement gets higher. This is led to creative work attitude such as creation of innovative ideas.

KCI등재

25성급 호텔 객실상품의 SNS 마케팅이 브랜드 태도와 구매의도에 미치는 영향

저자 : 여가은 ( Yeo Ga-eun ) , 신홍철 ( Shin Hong-chul )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 23-40 (18 pages)

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In nowadays, with the development of the internet and mobile devices, Social Network Service came very closely related to people's daily lives. Therefore, SNS has became the major marketing strategy especially for hotel industry. Five types of SNS marketing characteristics which is information trust, service value, visuality, interaction, and experience information were conducted to find out the relationship between the SNS marketing characteristics, which affect the brand attitude and the intention of purchase.

KCI등재

3전통웨딩의 인지정도에 따른 호텔기업의 이미지, 결혼식 구성요소 간의 비교연구

저자 : 이애리 ( Lee Ae-ree )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 41-57 (17 pages)

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This study is made under the hypothesis that the level of awareness toward Celebrity Traditional Wedding will have influence on the perception of service quality and accordingly it will lead to different decision-making when selecting what to buy for one's wedding ceremony. The first empirical finding of this study is that the service quality has significant difference amongst target customers, which makes hotels' strategy focus more on elaborating and decorating tradtional wedding ceremony, especially banquet wedding hall at the hotel. The second finding is that the components for wedding ceremony (What to buy) have significant difference according to the level of awareness toward Celebrity wedding. Such components as design of banquet wedding hall, wedding costume & dress, make-up, lighting & sound system at the wedding hall, quality of service, Food & Beverage, parking capacity, easy access by public transportation have been strongly perceived by young generation as important factors for selecting wedding venue. The hypothesis that there might be difference in inner image is rejected while the difference in outside image is selected. generations while attracting Celebrity Wedding.

KCI등재

4대학의 호텔 및 관광관련 전공의 통합적 교육과정 모형 개발을 위한 탐색적 연구

저자 : 정해용 ( Jung Hae-yong )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 59-83 (25 pages)

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This study was conducted to present an integrated curriculum model applicable to tourism- related majors in order to solve problems raised among tourism-related majors, strengthen the linkage of curriculum, and respond to multidisciplinary convergence education. In order to achieve the research objectives, a wide range of theoretical prior research reviews on curriculum models and case studies were conducted at 14 major universities in Korea and abroad. The curriculum model proposed in this study proposed three types of training for tourism practitioners, training for tourism management personnel, and training for tourism convergence talent for flexible use depending on the purpose of tourism education. The main implications of this study are first, the integrated curriculum model that can be used in tourism-related majors that can improve the lack of educational purpose, fragmentary curriculum, theory and knowledge imbalance, and lack of practical education. Second, major universities in Korea and around the world presented a model of curriculum that is practically applicable to universities through an analysis of the cases of curriculum operation. In addition, the detailed curriculum also features an exploratory model of tourism professionals who can adapt to the times by reflecting the recent issues of the Fourth Industrial Revolution response, competency, track and intensive curriculum.

KCI등재

5올림픽 개최지 이미지가 음식관광ㆍ지역 활성화에 미치는 영향연구 - 평창올림픽 강릉특구를 중심으로 -

저자 : 정규선 ( Jeong Gyu-seon ) , 최성기 ( Choi Seong-gi )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 85-105 (21 pages)

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I would like to introduce the results of this research and the following implications. First of all, it is found that the three variables of the venue image perceived by citizens uniformly affect the essence, economy, experience and pursuit value of food tourism, but the cognitive image does not affect the experience value, and the behavior image does not affect the essential value. Second, according to the analysis, the cognitive and emotional image of citizens in the venue has an impact on local activation, but the behavioral image does not. Considering that behavioral image is an important factor in regional activation, we have come to the implication that it must be used as an opportunity to redefine the image of the city. Finally, citizens believe that the economic value and pursuit value of food tourism have an impact on regional activation, but the essence and experience value have no impact. This prioritizes the importance of reasonable prices, unique tastes, health and unique local cuisine, and suggests that food tourism should be promoted by inheriting and developing various food cultures and storytelling. As a hint of the overall results of this study, we believe that it is necessary to work hard to develop regional activation variables related to tourism and reflect them in policies. It is necessary to be able to estimate the economic impact of tourism consumption. For this reason, it is necessary to establish a data collection system that can determine the number of tourists based on tourism purposes and types of tourism, and to establish an efficient environment. An analysis system can be used to establish policies.

KCI등재

6관광레저분야 일반협동조합의 유형화에 관한 탐색적 연구

저자 : 권유홍 ( Kwon Yoo-hong )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 125-146 (22 pages)

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This paper aims to propose a categorization suitable for general co-operatives in the tourism and leisure service sectors. As a result of examining the literature on the history of co-operative development and the co-operative classification system, consumer, business, and employee co-operatives used in domestic co-operative type classification are found in common, but multi-stakeholder co-operatives are not included in most cases. The findings suggest that the composition of members and the basic direction of the co-operative's business(business-oriented and local community-oriented) are useful as classification criteria tailored to the domestic situation. According to this, multi-stakeholder co-operatives are excluded from the classification type, and freelance co-operatives and local community co-operatives are included instead. However, even though the co-operative members have the same occupation, the motives for joining the co-operative or the purpose of establishing the co-operative could be different. Therefore, universal application of the new classification system has limitation. A follow-up study is needed to find and apply various classification criteria such as business strategy, organizational structure, and business function.

KCI등재

7중국 시안시의 오버투어리즘 원인에 관한 이해당사자 간 인식연구

저자 : 조금붕 ( Zhao Jin-peng ) , 김미주 ( Kim Mi-ju ) , 한학진 ( Han Hagchin )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 147-163 (17 pages)

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The purpose of this study is to find a way to manage sustainable tourist destinations by comparing and analyzing the perceptions of the causes of overtourism among stakeholders, such as citizens, tourists, and tourists in Xian, which are considered to be experiencing overtourism. Items were extracted through literature studies, and preliminary investigations were conducted on 10 stakeholders in Xi'an to correct and supplement variables. The survey period lasted for a month from August 20 to September 20, 2019, and the final 358 samples were used for analysis. As a result of the verification, “Citizens' public relations activities actively” were perceived by tourists as the lowest, while Xi'an citizens and tourists were highly perceived. Citizens perceived' restaurant variety and food taste' as the highest, while tourists and tourists perceived it as low. “Ease of access” was perceived as low by tourists and tourists, while Xi'an citizens were highly perceived. As described above, overtourism can not only be solved in a short period of time, but also will be able to achieve its goals through cooperation and continuous efforts between stakeholders. industry.

KCI등재

8DEA를 활용한 전시컨벤션 기업의 효율적 운영에 관한 연구

저자 : 이상민 ( Lee Sang-min )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 165-178 (14 pages)

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This study analyzes the relative efficiency between each analysis objects and the efficiency of regional PCO(Professional Convention Organizer), which is using DEA (Data Envelopment Analysis) organizations. It analyzed 15 metropolitan cities and provinces out of 16, excluding Jeollanam-do, based on the 2018 survey of MICE industrial statistics reported by the Korea Tourism Organization. The analysis results showed that only Daejeon operates efficiently in CCR model, and Seoul, Daejeon, and Chungnam operate efficiently in BCC model. The reference counting for the reference group showed that all regions should refer to Daejeon in CCR model, and Chungnam had the largest number of reference counting of reference group in BCC model with 11 time, followed by Daejeon with 10 and Seoul with 1.

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This study investigated the effects of restaurant consumers' perceived risk and subjective norm of restaurant contents programs on attitudes and behavior intentions by applying the theory of reasoned action. A multidimensional concept of perceived risk consisting of financial risk, performance risk, psychological risk, and time risk was identified A total of 359(89.8%) completed questionnaires were analysed and AMOS 20.0 software was used. The results showed that economical risk and time risk did not affect attitudes, but performance risk and psychological risk negatively affected attitudes. In addition, subjective norm positively affected attitudes and behavior intentions and attitudes also positively affected behavior intentions. Theoretical and practical contributions to the perceived risk and the application of theory of reasoned action related to restaurant consumers' were discussed.

KCI등재

10커피전문점의 SNS 마케팅이 브랜드 이미지ㆍ행동의도에 미치는 영향

저자 : 최웅 ( Choi Woong )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 197-218 (22 pages)

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This study aimed to identify the impact of SNS marketing activities on the brand image and behavior intention of coffee shops on consumers who use coffee shops using SNS. The sample for analysis was recently emerging as a coffee city, and the survey was conducted in Gangneung, where the 2018 Winter Olympics was held. The survey was conducted for about 25 days from 14 September to 10 October 2020, and the empirical analysis was conducted using the SPSS 22.0 statistical package. The study results can be summarized as follows. First, among the SNS marketing, interaction and informality have a significant effect on brand image and behavior intention, but comments/reviews did not have a significant effect. Second, it was also analyzed that brand images have a significant effect on behavior intention.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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