간행물

(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI후보
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  • : 연속간행물
  • : 계간
  • : 1738-2777
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  • : 컨벤션연구(45집)->mice관광연구

수록정보
수록범위 : 1권0호(2002)~59권0호(2020) |수록논문 수 : 526
MICE관광연구(구 컨벤션연구)
59권0호(2020년 03월) 수록논문
최근 권호 논문
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KCI후보

1IPA분석을 통한 잠재 관광지 활성화 방안: 강원도 동해시 관광지를 중심으로

저자 : 윤혜진 ( Yoon Hye-jin ) , 정광민 ( Jeong Kwang-min ) , 배준호 ( Bae Jun-ho )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 59권 0호 발행 연도 : 2020 페이지 : pp. 1-18 (18 pages)

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The Importance-Performance Analysis (IPA) constitutes an approach to the measurement of tourist satisfaction which allows for a functional method to find both the weak and strong points of tourism product. The purpose of this study was to identify and evaluate the attributes (e.g., natural and man-made resources, attractions, facilities, services and activities) of a potential tourist destination in Gangwon province. A self-administered questionnaire was designed to collect data from tourists at the tourism site in Donghae city, Gangwon. The questionnaire was conducted to measure the importance of certain destination attributes for tourists and also their satisfaction with the destination. The study applied the IPA which indicated that convenience facilities such as public restroom and parking lot, price and public transportation were the major factors to increase tourists' satisfaction. From the research results, the authors discuss some useful implications.

KCI후보

2MICE기업지원 및 육성을 위한 탐색적 고찰

저자 : 한진영 ( Han Jin-young )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 59권 0호 발행 연도 : 2020 페이지 : pp. 25-44 (20 pages)

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The purpose of this study was to consider exploratory on supporting and fostering for MICE enterprise according to prescribe definition and scope of MICE company support. In addition, through the case studies on domestic and overseas MICE corporate support policies, the aim was to establish a support system for MICE companies to adapt to the global environment in accordance with the spread of the Fourth Industrial Revolution. The results of this study are summarized as follows. First, it is necessary to expand the scope of support for MICE companies to foster fourth industrial MICE companies. Second, support policies by size and growth stage of MICE companies are needed. Third, there is a need to divide and provide various detailed areas in MICE company support field. Fourth, support satisfaction should be raised by training specialized MICE consultants. Fifth, it is necessary to secure competitiveness through objectivity and follow-up management of MICE companies. Sixth, the MICE ecosystem needs to be created. This will provide an objective basis for MICE company support and help future policy directions.

KCI후보

3관광목적지 PR 효과 촉진을 위한 커뮤니케이션 전략: 해석수준 이론을 중심으로

저자 : 조정인 ( Jo Jeong-in ) , 김영남 ( Kim Young-nam )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 59권 0호 발행 연도 : 2020 페이지 : pp. 45-70 (26 pages)

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The purpose of this study is to find out the problem of ineffective PR communication of the government that informs the destination of the tourism, and to draw the PR communication strategy that stimulates the visit demand substantially and to lay the foundation on the reasonable academic basis to support it. The construal level theory(CRT) focusing on the human cognitive process and behavior was examined and applied to the tourism phenomenon. As a research method, experimental design and experiments were carried out in order to rigorously control experimental variables such as participant recruitment and randomization of group distribution, experimental manipulation of independent variables and experimental situation. The results of this study provided evidence that the application of CRT to tourism phenomenon is valid through the research hypothesis test, and considering the effect of psychological distance on construal level, a basic clue was found.

KCI후보

4언어네트워크분석을 활용한 지역특화컨벤션 이해관계자의 인식 연구

저자 : 서유빈 ( Seo Yu-bin ) , 이혜련 ( Lee Hey-ryon ) , 윤유식 ( Yoon Yoo-shik ) , 김미성 ( Kim Mi-seong )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 59권 0호 발행 연도 : 2020 페이지 : pp. 71-91 (21 pages)

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The convention industry has been continuously expanding its own area. However, in Korea, regional characteristics and infrastructure differences have resulted in disproportionate regional developments. In this context, the project to cultivate local conventions has begun to attract attention. Although the project was carried out by the Korea Tourism Organization since 2012, there is a very lack of research on this. This study aimed to reveal the current status and problems of the project and provide activation directions. For achieving the goal, the semantic network analysis was conducted based on 33 stakeholders interview data who are related to regional specialized conventions. From the results, improving the sustainability of human resources and budget is the main issue for the future development of regional conventions. Also, it laid the theoretical basis for research related to regional conventions and derived academic implications for expanding the breadth of research.

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The purpose of this study was to highlight the importance of leisure activities as a way for happy old age for Korean baby boomer generation and Japanese Dankai generation, and to analyze two group the differences. A survey questionnaire was administered to prospective Korean and Japanese participants from October 1 to December 30, 2018. 170 Korean and 157 Japanese participants' answers on the questionnaire were valid for the present study analysis. Results showed that there were four factors for retirement preparation, four factors, leisure activity, and two factors, life satisfaction. There was a significant influencial relationship among retirement preparation, leisure activity type, and life satisfaction. Also, it was verified that there were significant differences between the two groups.

KCI후보

6농촌체험관광이 체험만족과 행동의도에 미치는 영향 연구

저자 : 김종천 ( Kim Jong-cheon ) , 양정원 ( Yang Jeong-won )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 59권 0호 발행 연도 : 2020 페이지 : pp. 113-132 (20 pages)

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The purpose of this study is to contribute to the 6th industrialization of agricultural experience villages by analyzing the effects of experience factors on experience satisfaction and behavioral intention. A survey was conducted using 4Es (entertainment, esthetic, education, and escape), which are experience factors of Pine and Gilmore's (1998) experience economy theory. The escape experience was replace to environment experience because is deemed relatively irrelevant to agricultural experience. Results showed that agricultural experience tourism factors had a significant effect on the tourists' experience satisfaction and behavioral intention. Among the four factors, environmental experience factor had the strongest influence. In addition, the more satisfied with the agricultural experience the tourists were, the stronger their willingness to visit the villages again. These findings were unique from previous research results and suggested that it is necessary for agricultural experience tourism program planners emphasize rurality of the program contents.

KCI후보

7공간구문론으로 본 '흰여울문화마을' 관광경로와 관광시설 위치의 적정성 연구

저자 : 권태일 ( Kweon Tae-ill )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 59권 0호 발행 연도 : 2020 페이지 : pp. 133-153 (21 pages)

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The goal of this study is to analyze problems of the existing tourist route & facility location in Huinnyeoul Culture Village, and suggest a new complementary way of tourism based on Space Syntax analysis. Results showed that the existing tourist route & facility location have been set inappropriate which cause serious problems such as; the limited accessibility & overcrowding tourists, a violation of residents privacy, loud noise by tourists, and so on. The present study suggests two alternative ways to overcome the existing problems based on the four indexes of Space Syntax (i.e, connectivity, control, integration, and intelligibility). The first alternative way focuses on the concentration of tourist circulation for excellent accessibility and visibility with high value of connectivity and control. The second emphasizes the centrality of street space for efficient use of tourist route & facility location with high value of integration and intelligibility.

KCI후보

8영화 PPL이 호텔 이미지 및 구매의도에 미치는 영향: 영화 '쉬즈 더 원2'와 중국인 시청자를 중심으로

저자 : 조미령 ( Zhao Mei-ling )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 59권 0호 발행 연도 : 2020 페이지 : pp. 153-172 (20 pages)

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In today's intense social environment, hotel companies have reached a limit on creating demand and increasing sales, and finally are targeting only a certain existing customer base. In addition, advertising strategies are changing as the advertising environment shifts. Under these circumstances, hotel companies are actively utilizing PPL advertisements. The purpose of this study is to identify the effects of PPLs in movies on creating hotel image and increasing purchase intention of movie audience. The study confirmed that effects of PPLs in movies were statistically significant on creating both emotional and advanced images. Furthermore, the effect of the advanced image on the intention of purchasing was statistically significant, while the effect of emotional image was not statistically significant. Lastly, PPL in the movie had a statistically significant effect on purchase intention. We hope that our finding will serve as the basis for developing successful marketing measures for hotel employees in Hainan's hotel industry.

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