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관광경영학회> 관광경영연구

관광경영연구 update

Journal of Tourism Management Research

  • : 관광경영학회
  • : 사회과학분야  >  관광학
  • : KCI등재
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  • : 연속간행물
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  • : 2092-528X
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수록정보
수록범위 : 1권0호(1997)~82권0호(2018) |수록논문 수 : 1,198
관광경영연구
82권0호(2018년 05월) 수록논문
최근 권호 논문
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KCI등재

1테마파크의 서비스스케이프가 고객만족, 구전의도 및 재방문에 미치는 영향

저자 : 구원일 ( Wonil Koo ) , 함동철 ( Dongchul Hahm )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 1-24 (24 pages)

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The purpose of this study is to understand the influence of servicescape, which is physical environment, among various elements of theme park. In other words, this study tried to grasp the relationship between servicescape and customer satisfaction, word-ofmouth and revisit. Factor analysis revealed seven factors. The effect of servicescape factors on customer satisfaction differed according to the main factor and the ancillary factors of theme park visitors. It has a high impact on direct elements such as space utilization and comfort, but convenience and accessibility partsare not considered. Customer satisfaction has a statistically significant effect on the word of mouth and revisit, which means that the high satisfaction level of the theme park visitors is that they share experience with others and consider revisit to confirm their experiences. Therefore, the results of this study will be useful in enhancing customer satisfaction and improving revisits through management of servicescape factors.

KCI등재

2모바일 관광목적지 관광정보에 신뢰성이 관광목적지 만족도에 미치는 영향: 관광목적지 이미지와 애착의 조절효과를 중심으로

저자 : 윤태정 ( Taejeong Yoon ) , 심우섭 ( Woosub Shim ) , 이재곤 ( Jaekon Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 25-46 (22 pages)

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As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.

KCI등재

3호텔 종사원의 성취목표지향성과 경력몰입의 관계에서 자기주도 학습능력의 매개효과

저자 : Xiaogang Liu , 최우성 ( Woosung Choi ) , 왕용 ( Long Wang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 47-69 (23 pages)

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Achievement goal orientation and self-directed learning ability are important factors in efficient human resource management. As such, this study sought to empirically review what is the achievement goal orientation that affects career commitment of hotel employees, and how self-directed learning ability has a mediating effect on career commitment. Employees of five star, four star hotels in Seoul, area were used as subjects. Self-directed learning ability had a partially mediating effect on achievement goal orientation and career commitment. Self-directed learning ability had a partially mediating effect on achievement goal orientation and career commitment. Self-directed learning ability had a complete mediating effect on skilled approach and execution avoidance, as well as on career commitment, while self-directed learning ability had a partially mediating effect on execution approach and career commitment. Self-directed learning ability did not have a mediating effect on avoidance of mastry of skills and career commitment. The implications of these findings are as follows. A culture where learning motivation, efforts and improvement of individual competence are more strongly emphasized was correlated with a higher career commitment of employees. Achievement goal orientation occurs when a person's goal is clear and the individual has a high interest in his task. Therefore, hotel corporations must ensure that their employees can clearly set their goals within the organization and take higher interest in them. Hotel corporations need to create an environment that helps promote self-directed learning ability of employees.

KCI등재

4공항공사와 항공사 아웃소싱 직원의 근무환경과 직무만족, 조직 유효성 간의 관계 연구

저자 : 권순호 ( Soonhho Kwon ) , 배은주 ( Eunjoo Bae ) , 김성근 ( Sungkeun Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 71-95 (25 pages)

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The main purpose is the effectively improving the working conditions of the two groups and keeping a high level of service quality and aims to contribute to raise the world's most competitive airport services. First, recognition on work environment of Incheon International Airport and the airline outsourcing staffs shows that there is a difference. In particular, external working environment related with salaries and benefits, environment-related work conditions and the social working environment related with staff's cooperation, atmosphere at work, etc. has shown a difference. Second, between airlines outsourcing staffs on working environment and organizational citizenship behavior, the relationship of external working environment related with salary, benefits, good working environment and organizational citizenship behavior affects negative(-). Third, the manager of airport cooperation and airline has to make on effort for improvement with constant attention due to the effects of the perception of working environment on job satisfaction and organizational effectiveness is very large impact. Fourth, the difference analysis of the demographic characteristics are more interested and sensitive to working environment, job satisfaction and organizational commitment on less than one year of service staff and spent more than 4 years or 5 years of service staffs. To maintain service competitiveness and quality, it absolutely needs to special care and improvement in order to meet the staffs' interests related to working environment, job satisfaction and organizational commitment working for less than one year staff and over 5 years of service staffs considering change of occupation.

KCI등재

5온라인 여행 커뮤니티의 신뢰, 구성원의 준사회적 상호작용, 조언수용 및 여행만족간의 관계

저자 : 김희진 ( Heejin Kim ) , 김인신 ( Insin Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 97-115 (19 pages)

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This study examined the structural relationships trust in online travel community, parasocial interaction, intention to follow advice and travel satisfaction. To empirically test the conceptual model, questionnaire were distributed to members of online travel community, who have experienced to obtain tourism information and/or to share information prior to and during their travel. A total of 351 community members participated in survey and the data were analyzed using SPSS 23.0 and AMOS 23.0 statistical program. The results showed that members' perceived trust in online travel community influenced their parasocial interaction online positively. In addition, members' trust in online travel community and parasocial interaction online pre- and during travel found to be predictors for intention to follow advice. Finally, the higher members' intention to follow advice, the higher their travel satisfaction. These findings provide insightful implications with both practitioners and researchers.

KCI등재

6일과 삶의 균형(WLB, Work and Life Balance)이 직무만족과 생활만족에 미치는 영향: 호텔 종사원을 중심으로

저자 : 이세훈 ( Saehoon Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 117-135 (19 pages)

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Interest in "Work and Life Balance" is increasing day by day. Increasing interest in WLB is also beneficial, additionally it seems necessary to study how WLB affects workers in the tourism field. This is because South Korea's work and life balance index is 35th among 38 OECD countries. Therefore, this study was conducted with the following purpose. The purpose of study is to analyze the structural relationship among Work Life Balance(WLB), Job Satisfaction and Life Satisfaction. For this study, 143 surveys were distributed to five-star hotels employees in Seoul. For the empirical analysis, SPSS and AMOS statical package program were used. The results from the analysis are as follows; First, WLB affects on Job Satisfaction in positive direction. Second, Job Satisfaction affects on Life Satisfaction in positive direction. Third, WLB affects on Life Satisfaction in positive direction. Fourth, Job Satisfaction mediates on WLB on Life Satisfaction. In this study, it was confirmed that WLB of employees affects job satisfaction and life satisfaction. But it is the employer that can create the environment in which WLB is realized. To enable companies to actively support WLB, further research is needed on how WLB can benefit the enterprise.

KCI등재

7대학생들의 전공선택동기 유형별 전공만족도 차이 연구: 충남지역 J대학의 관광계열을 중심으로

저자 : 박정하 ( Jungha Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 137-158 (22 pages)

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The purpose of this study is to examine the difference of major satisfaction factors according to motivation of college students. As a result of analyzing factors of motivation factor, it was classified as social factor, environmental factor, and individual factor. And as a result of analyzing cluster by inputting the derived factors, it was classified into three groups as social seeking group, environmental seeking group and individual harvesting group. The results of the factor analysis showed that major satisfaction, curriculum satisfaction, and school satisfaction were the main determinants of the satisfaction among college students. As a result of the analysis, there were statistically significant differences in the satisfaction factors among the three clusters. As a result, there were statistically significant differences among the students' The proposed hypothesis was adopted. The following are the practical implications of the major motivation for college students to choose their majors, and the students' motivation to pursue their motives for what they considered. Therefore, in establishing students' school life, we should overcome the difficulties of financing by freezing and abolishing tuition and entrance fees by improving the competitiveness of university and employment rate by systematic planning for major satisfaction according to motive type. In addition, since the subject satisfaction is subjective, students should not only acquire the knowledge and knowledge of their major in consideration of their individual psychological characteristics, but also be able to complement each other's policies It is necessary to have a school-level policy that links closely through the action.

KCI등재

8특급 호텔 식음료 종사원의 직무순환 인식이 직무만족과 이직의도에 미치는 영향

저자 : 김동진 ( Dongjin Kim ) , 신형철 ( Hyoungchul Shin )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 159-175 (17 pages)

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The purpose of this study is to identify how awareness of food service employee working at five-star hotel on job rotation affects job satisfaction and turnover intention. To identify the influence, this study drew research model and hypothesis based on preceding studies. Among convenient sampling method, this study conducted judgment sampling method on food service employees at five-star hotels located in Seoul and Incheon from June 1, 2017 to June 20, 2017. Total 267 questionnaires were used for empirical analysis. Collected data was analyzed with SPSS 18.0 Win package and AMOS 18.0. For adequacy of measuring tools, confirmatory factor analysis was performed. Lastly, this study verified hypothesis through linear regression analysis. The results are as follows: hypothesis 1, promotion possibilities and individual development which are sub-factors for 'Job rotation awareness' had significant positive (+) influence on job satisfaction. On the other hand, possibility for misusage had negative (-) influence on job satisfaction. hypothesis 2, possibility for misusage among sub-factors for 'Job rotation awareness' had significant positive (+) influence on turnover intention. hypothesis 3, job satisfaction had significant negative (-) influence on turnover intention. Those results suggest operational and theoretical implications for development and management of human resources.

KCI등재

9세계자연유산 방문 관광객의 동기, 만족, 환경태도, 행동의도의 관계 분석

저자 : 정승훈 ( Seunghoon Chung )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 177-206 (30 pages)

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Many scholars and practitioners have been suggesting that research on visitors' behaviors and protection is a significant step for sustainable management of heritage, like Seongsan Ilchulbong in Jeju Island, registered as a World Natural Heritage Site. Therefore, the main purpose of this study was to identify relationships between motivation, satisfaction, and environmental attitude among domestic tourists who visited Seongsan Ilchulbong. Results of a structural equation model indicated that motivational factors partially had significant positive direct effects on overall satisfaction and environmental attitude. In addition, results showed that overall satisfaction had significant positive effects on environmental attitude and behavioral intention, and environmental attitude had a significant positive effect on behavioral intention. The study implies that specific visitor management strategies in a particular area like Seongsan Ilchulbong, a World Natural Heritage Site, are needed to improve visitors' experiential quality and satisfaction. For example, educational participation programs would be an effective way for tourists who are interested in environmental conservation and protection to improve their satisfaction and behavioral intention.

KCI등재

10호텔 종사원이 지각하는 고객불량행동과 직무만족, 고객지향성의 구조적 관계: 성취욕구의 조절효과를 중심으로

저자 : 문상정 ( Sangjeong Moon ) , 박나혜 ( Nahye Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 82권 0호 발행 연도 : 2018 페이지 : pp. 207-232 (26 pages)

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This study surveyed hotel employees who served for five-star hotels located in Seoul. The convenience sampling was used for the sampling method, and the questionnaire survey was conducted for about three months from October 2017 to December 2017. 318 questionnaire copies were used for data analysis. Data obtained from the collected questionnaires were subjected to reliability analysis and exploratory factor analysis, using SPSS 20.0, and to covariance structure analysis (SEM: structural equation modeling), using Amos 20.0 And the chi square (χ²) difference test was carried out for testing moderating effects. As a result of hypothesis testing, it was found that customer dysfunctional behavior perceived by hotel employees had significant negative (-) effects on job satisfaction, which shows that the more the customer dysfunctional behavior is perceived, the lower the job satisfaction becomes. Second, it was found that hotel employees' job satisfaction had significant positive (+) effects on their customer orientation. Lastly, it was found that the effects of customer dysfunctional behavior perceived by hotel employees differed according to the degrees of their need for achievement, which shows the moderating effect of need for achievement. The theoretical implications of this study are significant in that it used as a moderating variable the need for achievement, which was hardly dealt with in studies on hotel employees in connection with the relationship between customer dysfunctional behavior and job satisfaction, and confirmed its moderating effect.

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